Digital Marketing Manager

Roles & Responsibilities

• Come up with digital/content marketing strategies across various digital channels including SEO, Paid Search, Social, Email Marketing, Content, etc., to generate more leads
• Set short-term goals for the projects (KPIs)
• Deliver an effective digital/content marketing strategy and editorial plan to meet the business objectives of our clients at the lowest possible cost
• Coordinate with all creative resources for a project, including strategy & planning, designers, writers and other agency personnel
• Undertake digital/content marketing initiatives to achieve business targets
• Collaborate with design, writing and production teams to produce and distribute high-quality content
• Develop and maintain editorial calendar, delegate tasks and ensure deadlines are met
• Edit, proofread and improve the content
• Optimise content considering SEO and Google Analytics
• Analyse web traffic metr
• Share content through various channels, ensuring strong web presence
• Receive customer feedback and generate ideas to increase customer engagement.
• Accountable for all digital/content marketing initiatives to drive traff engagement, leads, that deliver sales and customer retention. Editorial requirements include a sound understanding of various digital channels including SEO, SEM, Social Media, Email Marketing, Content. Categorisation and structure, content development, distribution and measurement.
• Ensure content is consistent with our client's brand voice, style and tone.
• Editorial calendar and organisation workflows must be developed a managed.
• Liaise with the teams managing the various digital channels, e.g. search, social media and email/ newsletter distribution to deliver results.
• Measurement and optimisation of the client programs will be required on a regular and ongoing basis
• Executive presentations, to the management team and the client, on the program approaches and results will be required.
• Ability to work independently as well as in a team environment
• Ability to draft briefs for copywriters, designers, etc.
• Enjoy the creative process and show a willingness to contribute relevant ideas

Requirements

NOTE: You will have to speak on a daily basis with UK Clients and Starberry client partners, an excellent command of written and spoken English is essential, please do not apply if you do not have this.

• 8+ yrs of experience in Digital Marketing/Content Marketing
• Good leadership skills
• Experience creating content for the web and growing a social audience
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Proven work experience as a Digital Marketing Coordinator
• Understanding of web publishing requirements
• Hands-on experience with SEO and web traffic metr
• Expertise in social media platforms
• This person must understand the best practices of search, social media, email marketing channels, which content and approaches work on each and why
• This role requires a brand publisher mindset: to create the content our clients audience is looking for and then to optimise the path to conversion
• Experience creating content for the web and growing traffic and conversion based on content marketing
• Ability to analyse and report on content performance and KPIs
• Experience with Google Analytics, email marketing & content automation, content syndication, and the top social channels.
• Project management skills and understanding how to manage the budget, the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement & leads for our clients.
• Experience with UK clients or other international clients is a plus.