Product Marketer

As a Full-stack Product Marketing Specialist at GeekyAnts, you will play a critical role in shaping and executing comprehensive marketing strategies that drive brand growth, lead generation, and customer engagement for our products.

ResponsibilitiesStrategic Planning

• Develop and execute a full-stack marketing strategy that aligns with GeekyAnts products business goals.
• Identify and prioritize marketing channels (e.g., SEO, content, paid ads, social media) based on ROI and audience insights.
• Establish KPIs and monitor performance across campaigns to achieve growth targets.

Content Marketing

• Lead content creation initiatives, including blogs, case studies, whitepapers, videos, and email campaigns.
• Collaborate with the design team to create compelling visual assets for campaigns.
• Implement a strong storytelling approach to build products’ brand authority.

Digital Marketing

• Plan and execute paid media campaigns (Google Ads, LinkedIn, Meta, etc.) to drive qualified traffic.
• Optimize product websites for SEO and conversion rate improvement.
• Analyze user behavior and engagement through tools like Google Analytics, Hotjar, and SEMrush to refine marketing efforts.

Social Media & Community Engagement

• Manage social media platforms to increase brand visibility and engage with target audiences.
• Develop and execute campaigns that foster an engaged community.

Growth Marketing

• Conduct A/B testing on campaigns, website pages, and product features to optimize performance.
• mplement marketing automation and lead-nurturing strategies through tools like HubSpot or Marketo.

Partnerships & Collaboration

• Identify co-marketing opportunities with partners, industry influencers, and thought leaders.
• Work closely with the sales team to align on messaging and lead qualification.

Analytics & Reporting

• Track, analyze, and report on campaign performance, website metrics, and customer engagement.
• Provide actionable insights based on data to inform future marketing strategies.

Essential Skills

• Proven experience in full-stack marketing roles, ideally in tech or SaaS environments.
• Proficiency in marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, HubSpot, SEMrush).
• Strong understanding of digital marketing strategies, including SEO, SEM, and email marketing.
• Ability to write compelling copy and create visually appealing content in collaboration with designers.
• Analytical mindset with experience in using data for decision-making.

Preferred Skills

• Familiarity with development and product lifecycles (experience with developer tools is a plus).
• Hands-on experience with marketing automation platforms.
• Knowledge of demand generation and account-based marketing (ABM).
• If you know React Native and related technologies, you will be a good fit.

Educational Qualifications

Any Bachelors / Masters degree (Masters in Marketing preferred)