Galaxy Web Links - Specialist - SEO (4-7 yrs)

About Us:

- We seek a passionate and results-driven SEO specialist to join our team at Galaxy Weblinks.

- In this role, you will optimize websites for search engines, drive organic traffic, develop effective lead generation funnels, and provide exceptional client service for all analytics and SEO-related needs.

- Your expertise in on-page optimization, technical SEO, and advanced analytics will be essential in enhancing our clients' online visibility and achieving their business objectives.

Key Responsibilities:

ON-Page Optimization:

- Conduct in-depth keyword research to identify relevant, high-value search terms.

- Create and optimize website content, including landing pages, blog posts, and product descriptions, to enhance search engine rankings.

- Optimize meta tags (title tags, meta descriptions) for maximum CTR (click-through rate).

- Implement effective internal linking strategies to improve user experience and search engine crawlability.

- Stay updated on the latest SEO best practices and algorithm changes.

Traffic Generation:

- Develop and execute link-building strategies to increase the authority and credibility of client websites.

- Collaborate with the content team to produce SEO-friendly content that attracts backlinks and drives organic traffic.

- Identify and pursue opportunities for guest blogging and other off-page strategies to enhance brand visibility.

Organic Lead Funnel Development:

- Design and optimize landing pages that are tailored for search intent and lead capture.

- Collaborate with web developers to ensure SEO-friendly website design and functionality.

- Implement and track conversion optimization initiatives to increase lead generation.

Monthly SEO Audits:

- Perform comprehensive website audits to identify and address technical SEO issues that may be impeding rankings.

- Conduct competitor analysis to benchmark performance and uncover new opportunities.

- Prepare detailed SEO reports with actionable insights and recommendations.

Advanced Analytics Setup and Configuration:

- Set up and configure analytics tools such as Google Analytics, Google Search Console, Google Tag Manager, and other SEO reporting platforms.

- Create custom dashboards and reports to track key SEO metrics (organic traffic, rankings, conversions, bounce rate, etc.

- Analyze data to identify trends, opportunities for improvement, and demonstrate the ROI of SEO efforts.

Client Servicing:

- Collaborate directly with clients to understand their analytics and SEO needs.

- Provide expert setup and configuration of analytics tools to align with client goals.

- Deliver regular reports and insights, translating complex data into clear action plans for clients.

- Proactively address client inquiries and offer strategic SEO guidance.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field or equivalent experience.

- 4+ years of proven experience in SEO, with a demonstrated track record of success.

- Deep understanding of on-page and off-page optimization techniques.

- Proficiency in keyword research tools (Keyword Planner, Ahrefs, SEMrush, Moz, etc.)

- Experience with website analytics tools and reporting.

- Strong analytical skills and data-driven decision-making.

- Excellent written and verbal communication skills.

Desired Skills (Mandatory):

- Familiarity with HTML, CSS, and basic web development principles.

- Knowledgeable in utilizing the Screaming Frog tool for SEO analysis.

- Extensive experience with Google Analytics, Google Search Console, and Google Tag Manager, alongside proficiency in Microsoft Clarity or similar heatmap analysis tools.

- Hands-on experience in Keyword Planner, Ahrefs, SEMrush, Moz.

- Demonstrated ability in generating detailed reports using Excel and PowerPoint.

- Expertise in Technical SEO with a solid understanding of optimizing website architecture and content for search engines.

- Content marketing experience.

Desired Skills (Optional):

- Experience with paid search (PPC) campaigns.