Leoforce - Specialist - SEM (4-6 yrs)

Position: SEM Specialist.

Location: Hyderabad, India.

Employment Type: Full-Time.

Role Overview:

- The SEM Specialist at Leoforce will spearhead paid search strategies to boost visibility, drive traffic, and maximize ROI.

- This role requires expertise in managing campaigns, leveraging tools, and staying ahead in the evolving digital marketing landscape.

Key Responsibilities:

Campaign Management:

- Design, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and other search platforms.

- Manage programmatic advertising strategies and ensure alignment with business goals.

Keyword Strategy:

- Conduct comprehensive keyword research using tools like SEMrush, Ahrefs, and Google Keyword Planner.

- Implement negative keywords to improve campaign quality and relevance.

Ad Optimization:

- Write compelling ad copies, test creatives, and optimize performance through A/B testing.

- Collaborate with design and content teams to create high-converting landing pages.

Performance Analysis:

- Monitor campaign performance using Google Analytics, Google Ads Editor, and other analytics tools.

- Track KPIs like CTR, CPC, ROAS, and provide data-driven recommendations for improvement.

Budget Management:

- Plan and allocate budgets effectively to maximize ROI.

- Perform bid management using automation tools like Optmyzr or Kenshoo.

Continuous Improvement:

- Stay updated with search engine algorithm changes, SEM trends, and industry innovations.

- Proven experience in managing SEM campaigns with measurable success.

Hands-on expertise in:

- Google Ads (Search, Display, Video).

- Bing Ads, Facebook Ads Manager (preferred).

Tools:

- Google Tag Manager, Google Data Studio, SEMrush, and Tableau.

- Advanced knowledge of bid optimization, remarketing strategies, and audience segmentation.

- Strong analytical skills and experience with A/B testing.

- Excellent project management and communication skills.

- Google Ads and Analytics certifications (preferred).

What We Offer:

- Competitive salary with performance-based incentives.

- Access to the latest tools and platforms to enhance skills.

- A collaborative and innovative work environment.

- Opportunities for professional growth and development.