Demand Generation Executive

Job Title

Demand Generation/ Lead Generation Specialist

Location

Chennai, Chengalpattu

About Us

Milton Roy, part of the Ingersoll Rand Group, we are manufactures of controlled-volume metering pumps and equipment that deliver unsurpassed reliability and accuracy in critical chemical dosing applications. Customer segments include Water & Wastewater treatment, Industrial, Oil & Gas, Fertilizers & Chemicals etc. ,

Job Summary

The candidate will develop, implement, and manage marketing campaigns promoting the organizations products and services. The candidate will majorly enhance brand awareness, drive web traffic, and generate high quality MQLs.

Responsibilities

• Develop demand generation strategies across channels to meet the organizations business goals - MQLs, Pipeline & Revenue
• Manage and execute both organic & inorganic campaigns across various channels, including email, social media, search engines, and display advertising
• Monitor, analyze and optimize the performance of marketing campaigns, create reports, and assess against organization s goals (ROI and KPIs)
• Conduct extensive market research (industry, customer & competition) and analyze trends to identify new opportunities for lead generation
• Monitor website performance & footfalls, ensure the website is up to date with latest keywords, suggest improvements for better user engagement
• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
• Stay up to date with emerging digital marketing trends and technologies
• Hands on experience on tools such as Google AdWords, Keyword Planner, Google Analytics, Google Search Console & SEMRush
• Event Management - Plan and exhibit at regional events and tradeshows

Basic Qualifications

• 4+ years of experience in demand generation, digital marketing or related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Candidates with experience from manufacturing industry are preferred
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e. g. , Google Analytics)
• Excellent written and verbal communication skills

Travel & Work Arrangements/Requirements

Hybrid - 3 days work from office

30% travel - Events, tradeshows, distributor meetings

Key Competencies

• Brand & products positioning
• Lead generation planning & execution
• SEA optimizations

What we Offer

We are all owners of the company! Stock options(Employee Ownership Program) that align your interests with the companys success.

Yearly performance-based bonus, rewarding your hard work and dedication.

Leave Encashments

Maternity/Paternity Leaves

Employee Health covered under Medical, Group Term Life & Accident Insurance

Employee Assistance Program

Employee development with LinkedIn Learning

Employee recognition via Awardco

Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.