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2 Rogersoft Jobs

Digital Marketing Executive

0-3 years

Kakinada

1 vacancy

Digital Marketing Executive

Rogersoft

posted 4mon ago

Job Description

We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing innovative digital marketing strategies to drive brand awareness, generate leads, and increase sales.
Responsibilities :
Responsibilities:
Strategy Development:
  • Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
  • Conduct market research and competitor analysis to identify opportunities and optimize marketing efforts.
  • Set clear goals and KPIs to measure the success of digital marketing campaigns.
Content Creation:
  • Create high-quality content (blog posts, articles, social media posts, email newsletters) that engages the target audience and drives traffic to the website.
  • Optimize content for SEO to improve search engine visibility.
  • Collaborate with designers and other team members to create visually appealing and informative content.
Social Media Marketing:
  • Manage and maintain active social media profiles on various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
  • Develop and implement social media marketing campaigns to increase brand awareness and follower engagement.
  • Monitor social media analytics to identify trends and optimize strategies.
Email Marketing:
  • Create and execute effective email marketing campaigns to nurture leads and drive conversions.
  • Segment email lists to deliver targeted messages and improve campaign performance.
  • Analyze email metrics to track open rates, click-through rates, and conversion rates.
Search Engine Optimization (SEO):
  • Conduct keyword research to identify relevant keywords and optimize website content accordingly.
  • Implement on-page and off-page SEO techniques to improve search engine rankings.
  • Monitor and analyze website traffic and search engine rankings to identify optimization opportunities.
Pay-Per-Click (PPC) Advertising :
  • Manage and optimize PPC campaigns on platforms like Google Ads and social media advertising.
  • Create compelling ad copy and landing pages to drive clicks and conversions.
  • Track and analyze PPC campaign performance to maximize ROI.
Analytics and Reporting:
  • Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversion rates.
  • Generate regular reports on the performance of digital marketing campaigns and provide actionable insights.
Requirements :
  • Bachelors degree in Marketing, Communications, or a related field.
  • 3+ years of experience in digital marketing.
  • Strong understanding of digital marketing channels and strategies.
  • Excellent written and verbal communication skills.
  • Proficiency in using digital marketing tools and analytics software.
  • Strong analytical skills and attention to detail.
  • Ability to work independently and as part of a team.
If you are a passionate and results-oriented digital marketer, we encourage you to apply.

Employment Type: Full Time, Permanent

Read full job description

What people at Rogersoft are saying

Rogersoft Benefits

Free Transport
Child care
Gymnasium
Cafeteria
Work From Home
Free Food +6 more
View more benefits

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