Digital Marketing Executive

We are seeking a talented and passionate Digital Marketing Specialist to join our dynamic team. As a Digital Marketing Specialist, you will play a crucial role in developing and executing innovative digital marketing strategies to drive brand awareness, generate leads, and increase sales.

• Develop and implement comprehensive digital marketing strategies aligned with overall business objectives.
• Conduct market research and competitor analysis to identify opportunities and optimize marketing efforts.
• Set clear goals and KPIs to measure the success of digital marketing campaigns.

• Create high-quality content (blog posts, articles, social media posts, email newsletters) that engages the target audience and drives traffic to the website.
• Optimize content for SEO to improve search engine visibility.
• Collaborate with designers and other team members to create visually appealing and informative content.

• Manage and maintain active social media profiles on various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Develop and implement social media marketing campaigns to increase brand awareness and follower engagement.
• Monitor social media analytics to identify trends and optimize strategies.

• Create and execute effective email marketing campaigns to nurture leads and drive conversions.
• Segment email lists to deliver targeted messages and improve campaign performance.
• Analyze email metrics to track open rates, click-through rates, and conversion rates.

• Conduct keyword research to identify relevant keywords and optimize website content accordingly.
• Implement on-page and off-page SEO techniques to improve search engine rankings.
• Monitor and analyze website traffic and search engine rankings to identify optimization opportunities.

• Manage and optimize PPC campaigns on platforms like Google Ads and social media advertising.
• Create compelling ad copy and landing pages to drive clicks and conversions.
• Track and analyze PPC campaign performance to maximize ROI.

• Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behavior, and conversion rates.
• Generate regular reports on the performance of digital marketing campaigns and provide actionable insights.

• Bachelors degree in Marketing, Communications, or a related field.
• 3+ years of experience in digital marketing.
• Strong understanding of digital marketing channels and strategies.
• Excellent written and verbal communication skills.
• Proficiency in using digital marketing tools and analytics software.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.