IMG Product Marketing Analyst

The Product Marketing Analyst will support the forward model marketing deliverables and coordinating marketing deliverables of ongoing product development (OPD) programs for assigned programs

The position is based in Chennai but will be supporting global/regional programs

Education Qualification

A marketing or business degree is preferred

No. of Years of Experience 6 years plus in Marketing

Professional Exposure

(Technical Skills)

Understanding of Product Marketing, Product Development process and Marketing Deliverables in program milestones

Preferred previous experiences

Product Marketing/ Planning/ Product Planning/ Product Strategy

Functional Skills

• Strong data analytical skills - ability to translate verbal requests into data queries
• Solid ability to think strategically and link the data with strategy
• Ability to present data in a form that tells the story and the meaning behind it.

Behavioral Skills

• Ability to work within a diverse (culturally, functionally geographically) environment
• Good collaborator who can seamlessly switch between lone analytical work to team collaboration
• Strong communicator, verbal and written, particularly when presenting ideas and conclusions
• Comfortable working in often ambiguous situations and actively works to bring clarity and order to information from disparate sources
• Can work with limited supervision and proactively drives assignments and required reviews with other teams and management.

Special Knowledge/Skills Required

N/A

Any Others

Strong English communication skills

Solid understanding of Microsoft Office products, including Excel, Word, and PowerPoint

• Support product marketing initiatives as directed by the manager
• Assignments will include competitive analysis, pricing analysis, and drafting of market equations
• Assist the manager in guiding and coordinating local product actions and market equations through the approval process
• Support the manager in developing obtaining consensus within MSS:
  • Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
  • Identifying regional markets where new products will be sold, including the integration of regional market wants into program assumptions.
  • Detailed order guide with feature mixes by market.
  • Future vehicle product needs and customer requirements, including use of Ford Global research tools.
  • Market equation development, including market commitments to appropriate volume and revenue.
  • Proactively support ongoing profit improvement and complexity reduction efforts.
• Responsible for being the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product.
• Lead or support special market or product studies as necessary.