Digital Marketing Analyst

Job Responsibilities:

Task

To update the latest information about Product configuration, prices and images in the North American websites for passenger cars and commercial vehicles.

• Interact with the respective stakeholder to get the latest input documents for the models to be launched.
• Update the tracker for the requests and amendments received.
• Report the progress of the Project using reports, Dashboard and tools.
• Keep an keen interest in process improvements through technical / automation perspective.
• Coordinate with the supporting stakeholders for the digital assets and site setup.
• Verify the inputs performed by the authoring analyst to ensure quality output.
• Receive approval from the respective stakeholders for publishing the models.
• Enable supporting contents for Inventory and E-Commerce requirements.
• Maintain compliance and control documentation for managing audits reviews.

Scope

• Ford of North America

Complexity

• Clear understanding of the input requirement received from business team.
• Updating the Market site with the latest info as per the target/launch date provided.
• Troubles shooting in case of issues identified in the IT platforms.

Relationship Management

Need to build and maintain relationship through phone, email, net meeting and conference call with the upstream, downstream, information technology and business teams.

PG with 2 years or above, UG with 3 years or above

Experience in Automobile industry / Digital marketing

Knowledge in Project Management

Proficiency in Excel, PoweBi and Basic Python

• Interact with the respective stakeholder to get the latest input documents for the models to be launched.
• Update the tracker for the requests and amendments received.
• Report the progress of the Project using reports, Dashboard and tools.
• Keep an keen interest in process improvements through technical / automation perspective.
• Coordinate with the supporting stakeholders for the digital assets and site setup.
• Verify the inputs performed by the authoring analyst to ensure quality output.
• Receive approval from the respective stakeholders for publishing the models.
• Enable supporting contents for Inventory and E-Commerce requirements.
• Maintain compliance and control documentation for managing audits reviews.