FirstCry - Manager - Online Marketing (2-4 yrs)

We are seeking a dynamic Online Marketing Manager to lead and execute innovative marketing strategies, oversee event conceptualization, and drive performance across digital platforms.

The ideal candidate will bring a creative mindset, data-driven decision-making skills, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

Event Conceptualization & Execution:

- Develop and execute creative concepts for online marketing events from initial wireframe creation to final delivery.

- Collaborate with design, content, and sourcing teams to ensure cohesive and impactful execution.

- Manage event timelines, resources, and logistics to deliver exceptional customer experiences.

Content Strategy & Creation:

- Draft detailed content briefs for educational materials, ensuring alignment with customer needs and brand guidelines.

- Collaborate with content creators and designers to produce engaging educational content and short videos.

- Optimize content for digital platforms to meet engagement and conversion goals.

Performance Analysis:

- Track and analyze the performance of campaigns and events using tools like Mixpanel and Data Studio.

- Provide actionable insights and recommendations for optimization and future improvements.

Team Leadership & Development:

- Lead and mentor a team of two executives, ensuring timely and high-quality project delivery.

- Foster a collaborative and growth-oriented team culture.

Cross-Functional Collaboration:

- Work closely with product, tech, sales, and customer service teams to align goals and streamline processes.

- Facilitate effective communication between teams for seamless project execution.

Video & Multimedia Creation:

- Oversee the development of engaging short-form video content for digital platforms.

- Ensure video content aligns with brand guidelines and campaign objectives.

Qualifications & Skills:

Education:

- Master's degree in Marketing, Business Administration, or a related field.

Experience:

- 2-4 years of experience as a digital marketing professional, preferably in the e-commerce industry.

- Proven experience in stakeholder management and cross-functional collaboration.

Technical Skills:

- Proficiency in web analytics tools (e.g , Mixpanel, Data Studio) to measure marketing performance.

- Strong understanding of market trends, audience behavior, and end-to-end consumer journey analysis.

Other Skills:

- A data-driven approach to solving problems with a knack for numbers.

- Exceptional communication, organizational, and creative thinking abilities