Firstcry - Website Merchandiser (0-6 yrs)

Hi, Greetings from FirstCry.com : We have an opportunity for Merchandiser - Fashion (Apparel), Pune.

Please refer to the below job description, interested candidates can share your CV via mail

Company profile:

Firstcry.com, is a leading E-commerce company having its presence in India and abroad. The company was launched in 2010 by Supam Maheshwari and Amitava Saha, and has over 400 physical stores in India. It specializes in the Babies and Kids space and sells Fashion, Babygear, Toys and more both online and offline. It has more than 200,000 unique products , around 6000 brands. It also roped in Bollywood's legend Amitabh Bachchan as the brand ambassador. Firstcry also acquired Babyoye, a brand owned by Mahindra & Mahindra group. It also engages 13 million unique parents every month on their community platform specially designed for parents on parenting. It has connected with 20 million families for their babies/kids daily needs and to address their parenting related questions.

www.firstcry.com

Job Description:

- Executing the site merchandising calendar for multiple properties across FirstCry platforms.

- This includes new product and season launches, cross-category placements,

- Maintaining various site pages, developing and executing Firstcry site-wide events and search results.

- Develop merchandising for large site wide properties and work closely with buyers and marketing to schedule promotions

- Regularly develop, test and analyse new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team

- Experience designing and executing online customer experiences

- Drive the sales and margin through merchandising and content initiative

- Daily engagement with team to evaluate top/bottom selling styles and refine go-forward plan for website and marketing content

- Analyse the sell thrus, stock covers, discounts, stock gaps, sales trends

- Collaborates with key stakeholders to plan visual merchandising strategy

- Propose strategies for merchandise and content to increase conversion

- Manages the product setup process, product navigation, onsite search and products cross sells

- Accurately launch products on the website according to delivery dates and business needs

- Liaise with Marketing and Social Media for integrated content planning and execution.

- Review and provide insight to business owners on daily, weekly and monthly KPIs Position Skills and Experience Requirements

- Liaison with Design team to create products catalogue/ digital banners , special campaigns and more.

Qualification: MBA/Graduate from a fashion, retail management institute.

Location: Survey No 338, Rajshree Business Park, Plot No 114, Tadiwala Rd, nr. Sohrab Hall, Sangamvadi, Pune, Maharashtra 411001