Bata - Manager - Merchandise (3-7 yrs)

RESPONSIBILITIES:.

Collection:

- Analyze range architecture /PPA /market feedback for New development.

- To build a collection to suit the profile of the customers and constantly prepare an updated Shoeline.

- Propose new concepts in the category.

- Decide the launch period of the new concepts/range as per the seasonality.

- Continue to develop new & back-up collection as replacements of non-performance articles in alliance with sourcing & collection team.

- Visit sourcing partners & own units for new sample developments.

- Coordinate with costing team for cost settlement of new articles.

- New range presentation to Sales team & distributors for feedbacks.

- Pricing the articles based on concepts, distribution & margin keeping in mind minimum cushions required or reduction.

- To keep track of margins on monthly & seasonal basis for each category.

- All the above need to be approved by Merchandising Head and pricing to be counter approved by the Managing Director.

Open to Buy:

- The Budget Planning for the new season as per Company indication.

- Decide on the concepts/categories to be highlighted in the approaching season.

- As per the control figures decided by the Company, the budget is to be allocated to the concepts.

- Monthly Sales stock procurement Plan for the Key projects/Categories.

- Monthly meeting with RM's to discuss sales forecast & OTB.

- Month-wise buying plan based on the sales trend & forecast given by sales team.

- Constant revision in the Plan based on the sales pattern.

Order Placements:

- Based on Monthly OTB and FWC objective.

- To place Orders to sourcing/Unit as per the SOP.

- Keeping the factories running as per Factory Estimates as per the SOP.

- Weekly follow ups with planning team for timely dispatches.

- Coordinate with logistic team for timely deliveries at depot.

Promotions:

- Present a plan to promote the collections, & develop the required POP's in alliance with marketing team.

- Volume project to be highlighted - Chosen for you Trend Poster.

- Shoeline catalogue to be developed each season.

- Concept wise catalogue to be developed.

- To keep all Sales personnel informed about trends, Shoe Collection and Selling features of individual articles through the Merchandise catalogue/PoPs.

Sales Monitoring:.

- Constant review of the category in the four regions in order to supplement sales with optimum stock.

- Weekly review of the category performance at Pairs/TO/margin level/FWC.

- Providing more substitutes for bestselling concepts to capture market.

- Constantly reviewing the performance of new articles across the Depots.

Stock Management:.

- Ensure availability of 9 weeks of stock in Depots.

- Ensure constant availability of NOOS at depot level.

- Eliminate the slow sellers and defective lines by interesting promotions and price reduction.

- Constantly mark the discontinued lines and pass the information to the Sales team so as to ensure a faster clearance of the same.

- Maintain an updated sample stock of the current lines with the updated sales record of all articles.

- Continue follow-up of the articles performance, increasing procurement of NOOS, stopping those slow movers.

Market Research:.

- Keeping track of the emerging trends and prices in the market.

- Prepare seasonal trend board, story board and paper collections.

- Keeping in touch with the Regional Managers, ASM's and Distributors.

- Analyzing the emerging buying habits Visit competitors and suppliers.

MIS:.

- Contribute and assist to the ongoing development of MIS for Improvements in merchandising.

Sample management:.

- Ensure all active lines are displayed in rack .

- Ensure all samples have sample card with all details and approvals.

- Ensure all samples are well maintained in terms of aesthetics and cleanliness.

- Ensure all Competitors samples are available for analysis.