Manager - App Merchandising/Content Marketing - FMCG (8-12 yrs)

Role & Responsibilities

Understand:

Understand customer (shopkeeper) needs and decision-making criteria with respect to grocery category

Understand Merchandising Setup of a design - tech - business needs

Plan and Execute:

- Think, Discuss & Plan Marketing Strategy (Traffic Driving, New Customer Recruitment, Customer Engagement, Retention, Increase wallet share) with business teams

- Complete Ownership of End-to-End Campaign Performance, Analysis, Reporting and Driving improement

- Create and own merchandising strategy - using briefs from business teams; planning of assets to deployment using team of executives.

- Create and execute weekly, monthly, quarterly plans

- Translate above plans into detailed and actionable activity charts with clearly defined owners and checkpoints

- Timely follow up with all stakeholders to ensure on time high quality delivery (Merch Team, Business Team, Design Team)

- Own quality of on app assets: 100% adherence to highest standards of on app assets. 100% Customer 1st mindset

New Assets: Be on the lookout for newer asset types that we can have on the app

Festive Stores: Plan a quarter in advance special festive stores

Category Melas: Plan a month in advance category special stores

Corrective Actions: If assets aren't performing to the levels needed - please take corrective action immediately and change assets, SKUs , pricing etc

Track and report:

- Track campaign performance daily and work to improve ROI with every single campaign

- Across all channels (On App Assets - banners etc, PN, SMS, Whatsapp, Pamphlets + Lucky Contest, coins, Quiz, Credit, Surveys, Etc,.)

- Create Dashboards: With help of data science team make dashboards that would help to surface performance of merch activities

Team Lead:

Ensure work done through a team of 4-6 TL + execs.

Fix:

- Look for ways we can improve tech in relations to the usage of merch ingestion software to make the system faster, more intuitive and less human dependent

Ideal Candidate

- First Principles Problem solver

Self driven: Ability to work independently with limited support in a fast-paced, high growth environment

Committed and High Intent: Hunger to work, deliver, and grow in a rapidly growing organization

- Experimentative mindset: Ideate, try, measure, learn, document and help improve ways of working

- Has work ex in ecommerce; esp in app merch teams

- Good collaboration skills - great at communication and negotiation - Ability to influence a variety stakeholders without relying on positional authority

- Willingness to getting your hands dirty : Learn from customers and on ground teams about their business and challenges

- Strong analytical skills with advanced proficiency in Excel

- Ability to drive insights from data

- Interest and understanding of Retail in India within Grocery stores in FMCG and staples industry