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FirstCry
3.6
based on 1.6k Reviews
Video summary
Company Overview
Company Locations
Working at FirstCry
Company Summary
FirstCry.com is India's Largest Online Store for newborn, baby & kids products.
Overall Rating
3.6/5
based on 1.6k reviews
3% below
industry average
Critically rated for
Promotions, Work satisfaction, Salary
Work Policy
Work from office
67% employees reported
Monday to Saturday
30% employees reported
Flexible timing
54% employees reported
No travel
57% employees reported
View detailed work policy
Top Employees Benefits
Job/Soft skill training
38 employees reported
Health insurance
26 employees reported
Cafeteria
18 employees reported
Office cab/shuttle
14 employees reported
View all benefits
Sopra Steria
Rated 
4 for Job Security by our employees on AmbitionBox
4 for Job Security by our employees on AmbitionBoxSecure your future with a company that values your job stability.
About FirstCry
Founded in2010 (15 yrs old)
India Employee Count1k-5k
Global Employee Count1k-5k
India HeadquartersPune,Maharashtra, India
Office Locations
Websitefirstcry.com
Primary Industry
Other Industries
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View in video summary
FirstCry.com’s online store was launched in December of 2010, with a belief that there should be a single, convenient and comprehensive platform for parents that can help them make well researched and informed choices for products they need for their kid. Within a small span of time FirstCry has grown to a young and dynamic organization of a thousand employees serving more than a Million parents in the country, giving them a choice of more than 100000 products across 1000+ top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee and more. FirstCry aims to provide best of the products/brands at the best prices with a great online shopping experience, fast and reliable delivery service and a prompt customer care. FirstCry’s warehouses work round the clock across major cities, and in tandem with FirstCry own logistics arm, XpressBees, ensure prompt order processing, delivery and delight to its customers. Crossing the boundaries of Internet, FirstCry runs 100+ brick and mortar Firstcry stores in cities like Bangalore, Mumbai, Delhi, Karnal, Ahmedabad, Allahabad, Jaipur, Gurgaon, Udaipur, Chennai, Agra, Raichur, Kota and more. A unique hospital contact program helps FirstCry reach out to 70000+ new parents every month.
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FirstCry Ratings
based on 1.6k reviews
Overall Rating
3.6/5
How AmbitionBox ratings work?
5
649
4
330
3
225
2
107
1
243
Category Ratings
3.5
Skill development
3.4
Job security
3.4
Work-life balance
3.3
Company culture
3.3
Salary
3.3
Work satisfaction
3.0
Promotions
FirstCry is rated 3.6 out of 5 stars on AmbitionBox, based on 1.6k company reviews.This rating reflects an average employee experience, indicating moderate satisfaction with the company’s work culture, benefits, and career growth opportunities. AmbitionBox gathers authentic employee reviews and ratings, making it a trusted platform for job seekers and employees in India.
Read more
Gender Based Ratings at FirstCry
based on 1.5k reviews
3.6
Rated by 300 Women
Rated 3.5 for Job security and 3.4 for Company culture
3.6
Rated by 1.2k Men
Rated 3.5 for Skill development and 3.4 for Work-life balance
Work Policy at FirstCry
based on 295 reviews in last 6 months
Work from office
67%
Hybrid
27%
Permanent work from home
6%
FirstCry Reviews
Top mentions in FirstCry Reviews
+ 5 more
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Compare FirstCry with Similar Companies
 |  Change Company |  Change Company |  Change Company | |
|---|---|---|---|---|
Overall Rating | 3.6/5 based on 1.6k reviews | 3.4/5 based on 60 reviews | 3.5/5 based on 984 reviews | 3.7/5 based on 166 reviews |
Highly Rated for |  No highly rated category | Company culture | No highly rated category | Salary |
Critically Rated for | Promotions Salary Company culture | Job security Promotions Skill development | Promotions Company culture Work-life balance |  No critically rated category |
Primary Work Policy | Work from office 67% employees reported | Hybrid 53% employees reported | Work from office 80% employees reported | Work from office 68% employees reported |
Rating by Women Employees | 3.6 Good rated by 300 women | 3.5 Good rated by 27 women | 3.1 Average rated by 289 women | 3.4 Average rated by 52 women |
Rating by Men Employees | 3.6 Good rated by 1.2k men | 3.3 Average rated by 27 men | 3.6 Good rated by 651 men | 3.9 Good rated by 109 men |
Job security | 3.4 Average | 2.7 Poor | 3.4 Average | 3.4 Average |
View more
FirstCry Salaries
FirstCry salaries have received with an average score of 3.3 out of 5 by 1.6k employees.
Store Manager
(367 salaries)
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₹1.2 L/yr - ₹6.5 L/yr
Software Developer
(254 salaries)
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₹2 L/yr - ₹8.9 L/yr
Purchase Executive
(181 salaries)
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₹2.5 L/yr - ₹6 L/yr
Warehouse Executive
(142 salaries)
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₹1.9 L/yr - ₹4.1 L/yr
Sales Executive
(138 salaries)
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₹1 L/yr - ₹8.6 L/yr
Operations Executive
(131 salaries)
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₹1 L/yr - ₹4 L/yr
QA Engineer
(123 salaries)
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₹2 L/yr - ₹7.5 L/yr
Team Lead
(116 salaries)
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₹1.7 L/yr - ₹8 L/yr
Customer Relationship Officer
(94 salaries)
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₹1.2 L/yr - ₹3 L/yr
Area Operation Manager
(91 salaries)
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₹5.4 L/yr - ₹12.5 L/yr
FirstCry Interview Questions
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FirstCry Jobs
Current Openings
FirstCry News
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Is Food Delivery The Silver Lining For Zomato, Swiggy?
- Swiggy and Zomato have recently faced significant erosion in value and stock prices, with Swiggy dropping by 45% and Zomato by 30%.
- ICICI Securities notes that Swiggy is trading about 30% below the value of its food delivery operations alone, without considering the negative implied value to its quick commerce vertical.
- Investor sentiment for Swiggy and Zomato is more affected by short-term financial concerns than long-term growth potential, according to ICICI Securities.
- Both companies have remained EBITDA profitable since mid-2023, but growth in the food delivery segment has slowed in FY25.
- Quick commerce has faced scrutiny over cash burn and competition, shifting focus towards food delivery for growth.
- Deepinder Goyal of Zomato and Zepto's CEO have differing views on the industry's quarterly burn, highlighting competitive dynamics.
- Nykaa and FirstCry witnessed stock movements, with Nykaa gaining traction post-UBS's 'Buy' rating while FirstCry faced fluctuations.
- OYO is pressured to expedite its IPO plans due to debt repayment obligations and revenue growth challenges despite improving financials.
- The upcoming IPO landscape includes OYO and boAt, indicating a resurgence in startup listings for public offerings.
- The relevance of food delivery to Swiggy and Zomato persists, while the potential for quick commerce profitability remains uncertain.
Inc42 | 9 Mar, 2025
New-Age Tech Stocks Gain Amid Broader Market Recovery, TBO Tek Biggest Gainer This Week
- The Indian equities market showed signs of recovery amid uncertainty over US tariff war and liquidity boosting measures by RBI, with highest weekly gains this year.
- Majority of new-age tech stocks ended the week positively, with TBO Tek emerging as the biggest gainer and DroneAcharya and Swiggy also seeing substantial gains.
- ICICI Securities reiterated 'BUY' rating on Swiggy, noting a correction in its shares and bearish sentiment due to performance in quick commerce vertical.
- Gainers such as EaseMyTrip, Unicommerce, and FirstCry rebounded after touching new lows during the week.
- Eight tech companies ended the week in red, with Yudiz being the biggest loser, while the total market cap of 32 new-age tech stocks increased to $73.86 Bn.
- The relief rally was attributed to the temporary halt in US tariffs, which impacted emerging markets positively, including India.
- RBI announced liquidity infusion of INR 1.9 Lakh Cr, leading to an uptick in the Indian markets with Sensex and Nifty50 posting gains.
- There was continued selling by foreign institutional investors, with FIIs selling equity worth INR 24,753 Cr this week and INR 1.37 Lakh Cr in 2025.
- Ola Electric saw tumultuous week with shares declining, job cuts, notice from MHI, and pledging of shares by Bhavish Aggarwal.
- PB Fintech slumped over 4% as Yashish Dahiya settled insider trading case with SEBI, paying INR 9.43 Lakh, and disclosed investment in YKNP Marketing Management.
Inc42 | 9 Mar, 2025
FirstCry Shares Tumble 5% During Morning Trade
- Shares of FirstCry's parent Brainbees Solutions fell over 5% during morning trade.
- The stock rebounded after touching a 52-week low in the previous trading session.
- FirstCry's market capitalization dropped to INR 20,671 Cr during intraday trade, losing over 5% in the last month.
- The company narrowed its net loss by 69.5% in Q3 FY25, with healthy growth in revenue.
Inc42 | 7 Mar, 2025
[UPDATE] FirstCry Shares Rally 17% After Hitting 52-Week Low
- Shares of FirstCry surged 17.1% to INR 428.00, rebounding from its 52-week low of INR 356.55.
- The stock closed 11.8% higher at INR 408.40 from its previous close of INR 365.30.
- FirstCry witnessed the resignation of its chief of staff and company secretary.
- The company reported a decline of 36.4% YTD and a 40% decline over the past year.
Inc42 | 7 Mar, 2025
![[UPDATE] FirstCry Shares Rally 17% After Hitting 52-Week Low](https://inc42.com/cdn-cgi/image/quality=75/https://asset.inc42.com/2025/02/firstcry-board-featured.jpg)
FirstCry Allots Over 9.84 Lakh Shares Under Various ESOP Schemes
- FirstCry has allotted 9.84 lakh equity shares to its workforce under various ESOP schemes.
- The company also transferred 5.37 lakh equity shares under Brainbees ESOP 2022 scheme through cash and cashless exercise methods.
- FirstCry's paid-up share capital increased to INR 104.03 Cr from INR 103.83 Cr.
- FirstCry's stock rallied, with a surge of 17.1% to INR 428 on the BSE.
Inc42 | 7 Mar, 2025
FirstCry’s Chief Of Staff Sanket Hattimattur Quits
- FirstCry's Chief of Staff, Sanket Raghavendra Hattimattur, has resigned from his role due to personal reasons.
- Hattimattur will continue to be the director of the company in a non-executive capacity.
- No replacement for Hattimattur has been announced.
- FirstCry is an omnichannel consumer brand for kids and baby products with operations across the country.
Inc42 | 2 Mar, 2025
Startup news and updates: Daily roundup (February 21, 2025)
- EV ride-hailing company BluSmart launches pet travel service in Delhi and Gurugram
- Online gaming company Head Digital Works acquires Adda52 for Rs 491 Cr
- FirstCry company secretary Neelam Jethani resigns
- Shraddha Kapoor’s jewelry startup PALMONAS secures Rs 1.26 crore on Shark Tank India
Yourstory | 21 Feb, 2025
Today Startup News 21 February 2025 From The Indian Startup Ecosystem
- Health food brand The Whole Truth raises $15Mn In Series C Funding
- One MobiKwik Systems Acquires 3.39% Stake In Blostem Fintech
- Head Digital Works Acquires Deltatech Gaming For Rs 491 Crore
- FirstCry Company Secretary Neelam Jethani Resigns To Pursue New Avenues
VIE Stories | 21 Feb, 2025
FirstCry Company Secretary Neelam Jethani Resigns To Pursue New Avenues
- Neelam Jethani, the company secretary and compliance officer of FirstCry, has resigned to pursue new professional opportunities.
- Jethani has been with FirstCry for over two years and her resignation will be effective on March 15.
- FirstCry's shares have been on a decline, hitting an all-time low of INR 374.40 on February 19.
- FirstCry reported a 69.5% reduction in consolidated net loss and a 14.3% increase in revenue for the third quarter of FY25.
VIE Stories | 21 Feb, 2025
FirstCry company secretary Neelam Jethani resigns
- FirstCry's company secretary and compliance officer, Neelam Jethani, has resigned to pursue new avenues for professional growth.
- Jethani's resignation will be effective from March 15, according to the parent company Brainbees Solution.
- FirstCry reported an increase in revenue and reduced losses in its Q3 FY25 financial results.
- The company closed down 38 underperforming stores, leading to a decline in its stock price.
Yourstory | 21 Feb, 2025
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FirstCry FAQs
When was FirstCry founded?
FirstCry was founded in 2010. The company has been operating for 15 years primarily in the Internet sector.
Where is the FirstCry headquarters located?
FirstCry is headquartered in Pune,Maharashtra. It operates in 10 cities such as New Delhi, Bangalore / Bengaluru, Hyderabad / Secunderabad, Chennai, Agra. To explore all the office locations, visit FirstCry locations.
How many employees does FirstCry have in India?
FirstCry currently has more than 3,400+ employees in India. Sales & Business Development department appears to have the highest employee count in FirstCry based on the number of reviews submitted on AmbitionBox.
Does FirstCry have good work-life balance?
FirstCry has a work-life balance rating of 3.4 out of 5 based on 1,500+ employee reviews on AmbitionBox. 37% employees rated FirstCry 3 or below, while 63% employees rated it 4 or above for work-life balance. This rating suggests that while some employees recognize efforts towards work-life balance, there is scope for improvement based on employee feedback. We encourage you to read FirstCry work-life balance reviews for more details
Is FirstCry good for career growth?
Career growth at FirstCry is rated as moderate, with a promotions and appraisal rating of 3.0. 37% employees rated FirstCry 3 or below, while 63% employees rated it 4 or above on promotions/appraisal. This rating suggests that while some employees view growth opportunities favorably, there is scope for improvement based on employee feedback. We recommend reading FirstCry promotions/appraisals reviews for more detailed insights.
What are the cons of working in FirstCry?
Working at FirstCry does have some drawbacks that potential employees should consider. The company is poorly rated for promotions / appraisal, work satisfaction and salary & benefits, based on 1,500+ employee reviews on AmbitionBox.
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