Firstcry.com - Executive - Online Marketing (1-2 yrs)

Job Description:

- Planning and execution of marketing projects and campaigns

- Manage and maintain the company's owned media including websites, mobile apps

- Creating and executing marketing campaigns

- Creating analytical reports & driving insights & optimizing campaigns

- Generating textual content and collaborating with designers to produce videos

Required Qualification:

- 1-2 years of experience as a Digital Marketing Professional

- Exposure in E-commerce industry will be an advantage

- Proven stakeholders management skills to collaborate with cross-functional teams and get things done

- Should have knack for numbers and have data-driven approach to solve problems

Roles and responsibilities:

- Measure performance of marketing efforts using a variety of Web analytics tools (Mixpanel, Data studio)

- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

- Create reports on every campaign run

- Conceptualization, ideation & execution of marketing properties across website

- Creative communication planning & execution for different properties on app & desktop