LA French Studio - Senior eCommerce Executive - Marketing (5-7 yrs)

1. E-Commerce Platform Management

- Proficiency in managing online stores on platforms like Shopify, WooCommerce, or custom-built e-commerce platforms.

- Experience with marketplaces such as Amazon, Etsy.

- Managing product listings, pricing, and inventory updates.

- Handling third-party integrations like payment gateways and shipping solutions.

2. Digital Marketing & SEO

- Knowledge of SEO optimization for e-commerce, including keywords, meta descriptions, and alt text.

- Experience with Google Ads, Facebook Ads, and social media campaigns.

Understanding of email marketing tools like Mailchimp or Zoho Campaigns.

- Knowledge of affiliate marketing and influencer collaborations.

3. Data Analysis & Reporting

- Proficiency in tools like Google Analytics, Google Tag Manager, and e-commerce tracking.

- Ability to analyse sales trends, customer behaviour, and campaign performance.

- Preparing detailed performance reports and actionable insights.

4. Content Management

- Skills in managing and improving product descriptions, images, and videos.

- Familiarity with CMS platforms.

- Ability to ensure consistency in branding and content across all touchpoints.

5. Team Coordination & Leadership

- Experience in coordinating with cross-functional teams (designers, content creators, and logistics).

- Strong project management and delegation skills.

- Ability to train and mentor junior team members.

6. Technical & Problem-Solving Skills

- Familiarity with HTML/CSS for minor website changes.

- Basic understanding of APIs and integrations.

- Quick troubleshooting for technical or operational challenges.

7. Customer Experience Optimization

- Knowledge of UX/UI principles to improve website performance.

- Ability to handle customer inquiries and complaints efficiently.

- Optimizing checkout processes and reducing cart abandonment.

8. Supply Chain & Inventory Management

Coordination with warehouses and logistics teams for seamless order fulfilment.

Experience in demand forecasting and inventory planning.

9. Budgeting & Financial Analysis

- Handling budgets for ads and promotions.

- Monitoring profitability and ROI of campaigns.

10. Soft Skills

- Strong communication and interpersonal skills.

- Excellent time management and multitasking abilities.

- Analytical mindset with attention to detail.

11. Additional Desirable Skills

- Graphic Design: Knowledge of tools like Canva and Photoshop.

- CRM Tools: Familiarity with Customer Management Systems (Zoho CRM).