La French Studio - Manager - Marketing (7-15 yrs)

Marketing Manager For a luxury US Brand

About Us: www.miandgei.com + p-amour.com

About:

- We are a leading brand in high-end cabinet and door hardware, known for our commitment to excellence and innovation.

- We are seeking a passionate and experienced Marketing Manager to spearhead our marketing strategy, blending classic and digital marketing approaches, and driving our brand's presence in the USA.

https://www.linkedin.com/in/amandineschira/

Key Responsibilities:

Performance Marketing:

- Create, lead, and optimize performance marketing campaigns on platforms such as Google Ads, Facebook, Instagram, and Pinterest.

- Analyze campaign performance metrics to maximize ROI and adjust strategies accordingly.

Branding & Content Strategy:

- Lead the development and implementation of our branding strategy, ensuring consistent representation across all platforms.

- Manage content creation, including working with freelancers to produce video content for platforms like YouTube and Vimeo.

- Collaborate with the SEO agency to ensure top search engine rankings through effective on-page and off-page optimization.

- Oversee blogging and content creation for our website to engage and convert visitors.

Social Media & Community Management:

- Manage our social media presence, with a strong focus on LinkedIn, to build and engage with our community.

- Develop and implement strategies to grow followers, increase engagement, and strengthen brand advocacy.

Email Marketing & Direct Mailing:

- Design and execute targeted email marketing campaigns to engage segmented customer lists and drive sales.

- Manage direct mailing campaigns for specific customer segments, ensuring impactful and timely delivery.

Trade Shows & Event Marketing:

- Plan and manage participation in trade shows across the USA, developing strategies to maximize brand exposure and generate leads.

- Oversee event logistics, including booth design and promotional materials.

Leadership & Collaboration:

- Lead a team of marketing professionals, freelancers, and agencies, fostering a creative and collaborative environment.

- Work closely with the sales team to align marketing strategies with business goals and customer needs.

Market Research & Strategy Development:

- Conduct market research to stay informed of industry trends, competitor activities, and customer preferences.

- Adjust marketing strategies based on research insights and evolving market dynamics.

Budget Management:

- Develop and manage the marketing budget, ensuring cost-effective allocation of resources and maximizing impact.

Candidate Profile:

- Proven experience in marketing, with a strong understanding of both digital and traditional strategies.

- A background in high-value products, particularly within the luxury industry, real estate, fashion, jewelry, architecture or interior design or related sectors.

- Experience in managing SEO, social media, and content creation teams.

- Excellent leadership, communication, and project management skills.

- Ability to analyze data and metrics to inform decision-making.

- Passion for brand building and customer engagement.

Opportunities for Growth:

- Transitioning into the hardware sector presents a unique opportunity to apply and expand your marketing expertise in a new industry.

- Exposure to the U.S. market offers a dynamic learning environment to adapt and succeed in a competitive landscape.

- The role will allow you to broaden your industry knowledge and develop innovative strategies tailored to the hardware market's unique dynamics.