Fibre2Fashion - Specialist - Performance Marketing (3-6 yrs)

About the job:

Performance Marketing specialist:

Objectives of this Role:

- Support Marketing Manager in delivery of effective marketing programs that achieve company's objectives

- Assist in execution a variety of marketing initiatives that drive brand awareness, trial and distribution, including the day-to-day execution across marketing campaigns and promotions primarily on LinkedIn and Google

- Support the development and execution of marketing materials, adapting scopes, timelines, and deliverables as needed for maximum benefit

- Build skill sets and apply that knowledge in achieving marketing objectives for the company

Daily and Monthly Responsibilities:

- Collaborate with team members to execute sales and marketing campaigns, participating in brainstorming sessions to execute marketing plans for internal and external projects

- Plan and implement various marketing campaigns for brand-building and lead generation that align with overall company goals and sales targets

- Help gather, analyze and present brand, competitor insights, trends, and data

- Contribute to other lead generation and customer-acquisition activities, such as media promotion, networking, email marketing, webinar promotions, etc

- Coordinate public relations and outreach initiatives, including press release distribution

- Measure and report performance of marketing campaigns, gain insight, and assess against goals using Zoho CRM platform

- Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans

- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Requirements:

Skills and Qualifications:

- Bachelor's/ master's degree in marketing, business, or related field

- 3+ years' experience in performance marketing

- Hands-on experience developing campaigns and promotions on LinkedIn, Google

- Proven success in a fast-paced environment, working with a team and individually.

- Exceptional oral and written communication skill, and presentation ability