KIWI Kisan Window - Performance Marketing Expert (3-6 yrs)

Job Title: Performance Marketing Expert (Meta & Google Ads) | Kiwi Kisan Window

Location: Delhi NCR / Remote

Experience: 3-6 years in Performance Marketing for D2C brands (preferably in gourmet kitchen essentials & healthy snacks)

About Kiwi Kisan Window:

Kiwi Kisan Window is a fast-growing omnichannel brand offering 250+ healthy & unique flavors of India across:

Healthy Kitchen Essentials: Cold-pressed oils, A2 ghee, pulses, millets, spices, flours, dry fruits, pickles, jams & more.

Healthy Snacks: Trail mix, millet noodles, banana chips, ragi chips, muesli, mukhwas, papads, and more.

Beverages: Herbal teas, gourmet coffee.

Growth Focus:

- D2C website: 10x growth strategy in motion.

- Retail Stores: Expanding from 8 - 35 by 2026.

As seen on Shark Tank India (Season 4, Episode 5), we are now building a world-class performance marketing engine and need an expert in Meta Ads & Google Ads to drive customer acquisition & revenue growth.

Key Responsibilities (KRAs)

1- Paid Ad Campaign Strategy & Execution

- Plan, execute & optimize high-ROI ad campaigns across Meta (Facebook/Instagram) & Google Ads (Search, Shopping, Google my Business Ads, Display, YouTube).

- Scale ad budgets profitably to drive D2C website sales (10x growth target).

- Develop high-converting ad creatives, landing pages & funnel optimizations.

- Set up & manage conversion tracking (GA4, Meta Pixel, GTM, server-side tracking).

2- Data-Driven Performance Optimization

- Monitor key KPIs: ROAS, CAC, LTV, CTR, CVR, AOV.

- A/B test ad creatives, targeting, bidding strategies to improve performance.

- Optimize for higher purchase conversion rates & reduced cost per acquisition (CPA).

- Implement dynamic retargeting, lookalike audiences, and first-party data strategies.

3- Budget & ROI Management

- Own & optimize a multi-crore annual ad budget.

- Allocate ad spend across platforms for maximum efficiency & revenue growth.

- Reduce wasted ad spend & scale high-performing campaigns.

4- Creative & Messaging Optimization

- Collaborate with designers & content teams to create scroll-stopping ad creatives.

- Ensure consistent brand storytelling while maximizing ad conversions.

- Use motion graphics, UGC, influencer-generated content for ad creative testing.

5- Full-Funnel Growth Strategy

- Optimize ad-to-landing page experience for seamless purchase flows.

- Leverage email, WhatsApp & SMS retargeting to improve ROAS & LTV.

- Scale remarketing & upsell campaigns to increase repeat purchases.

- AI automation/AIAgents Engine for content generation, customer retention and marketing at scale .

Key Performance Indicators (KPIs)

ROAS: Achieve & sustain 4X+ ROAS on Meta & Google Ads.

CAC Reduction: Decrease cost per acquisition while scaling spend.

Conversion Rate (CVR): Improve website CVR to 3-5%+.

AOV Growth: Increase average order value (AOV) through upsells & bundles.

Revenue Scale: 10x growth in D2C sales while maintaining profitability.

Who Should Apply?

3-6 years experience in Performance Marketing for D2C brands selling gourmet foods, healthy snacks, or kitchen essentials.

Proven success in scaling Meta & Google Ads profitably for a startup.

Strong experience with Google Analytics (GA4), Meta Ads Manager, GTM, UTM tracking.

Deep expertise in conversion optimization, landing page strategy & ad creatives.

Ability to analyze data, spot trends & make quick, impactful decisions.

Preferred Experience:

- Worked in D2C food startups (like The Whole Truth, Open Secret, Farmley, Slurrp Farm, Yoga Bar, Epigamia, etc.).

- Familiarity with what's app , tele calling and email marketing, influencer marketing, & retention strategies

Why Join Kiwi Kisan Window?

Lead performance marketing for a high-growth Shark Tank-featured brand.

Manage a multi-crore ad budget & scale revenue 10x.

Full ownership & leadership role - drive real business impact.

Work in the high-growth healthy food & gourmet kitchen category.

How to Apply?

Send your resume to: cmo@kisanwindow.com with "Performance Marketing Expert" in the subject line.

Contact us at: +91 78178 73513 for more details.

Join Kiwi Kisan Window & help build India's most-loved healthy food brand through world-class performance marketing!