Sr. Executive -Digital Marketing

Designation Sr. Executive -Digital Marketing

Location: Gurgaon

Experience required: 4~ 6 Years of relevant experience

Salary: - 5 lacs

Contact: hr@fiaglobal.com

Preferred Industry: Fintech, Banking, Insurance, Telecom, E-commerce

Female candidates only

Job description

We are seeking a dynamic and results-driven candidate to join our team. The ideal candidate Should have strong understanding of SEO, SEM, PPC, Google Ads, social media marketing, content marketing, and performance analytics.

The role also requires hands-on experience in managing paid campaigns, lead generation, and digital growth strategies and executing our marketing strategies, driving growth, and optimizing our digital presence.

Role & responsibilities:

1. Plan, execute, and optimize campaigns across Google (Search, Display, Shopping, YouTube) and Meta (Facebook, Instagram).

2. Conduct SEO optimization to enhance website rankings and improve organic traffi

3. Plan and execute email marketing campaigns to nurture leads and enhance customer engagement

4. Maximize ROAS (Return on ad spend), reduce CPA (Cost Per Action), and improve performance through A/B testing.

5. Analyze data, create reports, and provide actionable insights.

6. Handle social media marketing by creating and curating engaging content for various platforms.

7. Knowledge of CRM and email marketing tools like HubSpot, Mailchimp, or Zoho

8. Manage and optimize the company’s website, landing pages, and digital assets for better user experience and conversions.

9. Assist in budgeting, forecasting, and cost optimization for digital marketing initiatives.

10. Plan and execute Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities to enhance brand visibility and drive customer acquisition

Key Skills & Competencies:

• Strong communication, creative thinking, and problem-solving abilities.
• Bachelor’s degree in marketing, Digital Media, Communications, or a related field
• Certification in Google Ads, SEO, or Digital Marketing will be an added advantage
• Proven track record of successful marketing campaigns and strategy development.
• Opportunity to work in a fast-growing fintech company with an innovative mindset.

Employee Benefits:

• Medical Insurance
• Mobile Expense Reimbursement
• Excellent Working Environment

If you are a passionate digital marketer looking for an exciting role, we invite you to be a part of our growing team by applying at hr@fiaglobal.com.