Emotorad - Brand Manager - IIT/IIM (3-5 yrs)

Company Description:

We see ourselves as a bunch of crazy maniacs who refuse to understand "It Can Not Happen". People know us for building the most awesome e-bikes (electric bicycles) but, how we see it is "We believe we are changing the world, one e-bike at a time, and playing a part in bringing India to the Global map for EVs." The company aims to bring across top-quality eBikes which would currently cost way more in the Indian market at an affordable price utilizing its local sourcing and manufacturing capabilities.

Let's talk numbers We are currently the market leader in India across the e-bike category and are just on the verge of announcing our series C. Having grown from a team of 5 to 150+ across the globe,from a small garage to offices across 15 countries and clocking in INR 300+ Cr revenue in first three years of operations. We have raised series B from global investors. We think this is a great start to our exciting journey.

We think this is a great start to our exciting journey.

Come, join us, help us transform the world, mobility and have a blast while doing it! Think you are the right fit? Feel free to apply.

We are looking for a brand & marketing lead for Emotorad's E-bike business. You will lead all brand and marketing activities for the e bikes business and will be instrumental in shaping the future of the division. You will report to the Head of Growth for Emotorad.

Roles and responsibilities:

Marketing:

1. Ownership, control and accountability of marketing budget (should have experience with at least 10-20 Cr budgets a year). Lead (and expand) a team of digital marketers, designers and copy writers to execute planned marketing campaigns. Develop in-house capability for driving large-scale marketing initiatives and evaluating cash efficient offline and BTL marketing ideas

2. Lead the Omni-channel (GT/offline including ATL, BTL, digital, ecommerce) marketing and brand strategy and execution

3. Deep understanding of offline channel and how brand marketing can help drive walk-ins and sales for the offline dealer oriented business

4. Develop holistic brand & marketing strategy, budgets and prepare detailed monthly/yearly spend plans, within given constraints

5. Develop brand positioning of the business and help convert the same into winning customer communication strategies.

6. Lead the in-house creative and comms team with help of creative team design lead and creative leads (this team works on churning out creative assets for the business)

7. Build and manage annual campaign calendars across all customer touchpoints -offline brand activations, paid ads, social media, videos, emails, offline, partnerships, marketplaces etc.

8. Measure, test and optimise - define and track key metrics rigorously. Generate and test different hypotheses to optimize KPIs like CAC, conversion rate, AOV etc.

General:

1. Coach and mentor team members from time to time as required

2. Manage performance and appraisal of reporting team

3. Communicate regularly with management on KPIs, customer acquisition strategy, marketing initiatives from ideation to implementation, metrics improvement

4. Show by example and set a high-performance culture

The right candidate:

1. Top-tier college graduate (IIT + IIM) with 3-5 years of experience in either:

A top-tier management consulting role with exposure to strategy, brand building and marketing

OR

A fast-growing Series A onwards brand or a leading FMCG player in a growth/marketing role

2. Aspirant should have experience managing marketing for a brand that is offline heavy but also has a strong digital footprint through various channels including website, marketplaces and affiliates

3. Experience managing spends and strategy for an Omni-channel business

4. Good organizational and team skills and extreme bias to execution will be critical to obtain buy in from and manage various stakeholders within the company including from founders

5. Should love numbers and have a natural knack for data-backed decision making. Should demonstrate experience leveraging data and analytics to drive decision- making and consumer marketing effectiveness

6. Strong leadership and communication skills - can listen, mentor, and show by example

7. Outstanding customer centric and problem-solving skills