EduFund - Search Engine Optimization Specialist (4-6 yrs)

This role will be responsible for enhancing the online presence of a website and increasing its visibility in search engine results pages (SERPs). This is a crucial role in driving organic traffic and improving the website's overall performance.

- Analyzing and managing traffic growth.

- Strong background in cracking search algorithms and keywords marketing.

- Specialize in Dynamic Pages Optimization, Web analytics & Internet marketing.

- Ability to show competitive keyword ranking on Search engines on-page & off-page strategies with optimization.

- Performing Keyword Research, Competition Analysis, Ranking reporting, etc.

- Undertake different link building activities such as classified listing, business listing, social media promotions, etc.

- Should have good expertise in online reputation management (ORM) & blog strategy.

- Developing App Store Optimization (ASO) strategies to ensure that our app appears at the top of the search results in all applicable app stores.

- Optimizing conversion rates for app download pages by utilizing various content and visual tools.

- Monitoring and tracking app store rankings using the latest analytic tracking tools.

Qualifications:

- 3 to 5 years of working knowledge of SEO & ASO best practices.

- Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, and others.

- Understanding of HTML, CSS, and web development concepts.

- Strong analytical and problem-solving skills.

- Excellent communication and teamwork skills.

- Continuous learning and adaptability to keep up with industry changes.

Required Skills:

- Traffic Analysis

- SEO & ASO

- Dynamic Pages Optimization

- Web Analytics

- Internet Marketing

- EduFund is an early-stage platform that helps Indian parents plan for their child's higher education in advance. Our product allows families to invest for education, take education loans, and receive competitive scholarships! We were founded in 2020 by Eela Dubey (NYU 13') and Arindam Sengupta (Princeton 12').

- EduFund team is filled with chai lovers, problem solvers, ridiculous jokes, and immeasurable passion towards our work. Our founding team has had the privilege of working at companies like Reliance, Goldman Sachs, CRISIL, GradRight, LeverageEdu, HDFC, and many others.

- We have raised over $5M in funding from notable investors such as MassMutual Ventures, Kunal Shah, and DSP Investment Managers.

We are headquartered in Ahmedabad, with teams in Mumbai, Pune, and Bangalore.

Website - https://www.edufund.in/