Search Engine Optimization Specialist - Organic Growth - Car Rental (3-7 yrs)

Company Description:

This is the permanent Job Opportunity with one of our client, they are India's first and largest self drive car rental service.

Qualifications:

- 3-7 Years of Proven experience as an SEO Specialist or similar role.

- Relevant certifications (e.g., Google Analytics, Google Ads, SEO certifications)

- In-depth knowledge of SEO best practices, including on-page optimization, link building and technical SEO

- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush and ASO tools (App Annie, Sensor Tower) or similar platforms

- Bachelor's degree in Marketing, Business, Computer Science, or a related field

Responsibilities:

- Developing and implementing comprehensive SEO strategies to increase organic traffic and improve search engine rankings

- Conducting keyword research to identify high-potential keywords and phrases for targeting

- Optimizing website content and structure for improved visibility and relevance to target keywords

- Performing technical SEO audits and addressing issues related to crawlability, indexing, site speed and mobile-friendliness

- Drive and execute the app store optimization (ASO) strategy to improve visibility and conversion in app stores (Playstore and App Store)