Email Marketing Executive

EC-Council is hiring!
Position- E-mail Marketing
Location: Mumbai, India
Onsite working


About EC-Council

EC-Council (www.eccouncil.org) is the world’s largest cyber security technical certification body. We operate in 145 countries globally and we are the owner and developer of various world-famous cyber security programs. We are proud to have trained and certified over 380,000 information security professionals globally that have influenced the cyber security mindset of countless organizations worldwide

Job description

• Develop, execute, and optimize email marketing campaigns to drive engagement, conversions, and retention.
• Plan, segment, and personalize email content as per customer data, demographics, and behavior to target diverse audience groups effectively.
• Collaborate with content teams to craft compelling email copy, subject lines, and CTAs aligned with brand voice and guidelines.
• Work with designers to create visually appealing and responsive email templates.
• Conduct A/B testing and optimize emails for improved performance and user experience.
• Design, implement, and manage automation workflows, drip campaigns, and retention-focused email sequences to maximize customer engagement and lifecycle value.
• Schedule and deploy email blasts, ensuring timeliness and accuracy.
• Implement strategies to grow email lists through lead generation and nurturing.
• Explore and implement AI-powered solutions for email marketing. 
• Track and analyze email campaign performance, including open rates, click-through rates, and conversion rates.
• Create and present performance reports with actionable insights to stakeholders.
• Ensure all email campaigns comply with GDPR, CAN-SPAM, and other relevant email marketing regulations.
• Coordinate with Support Teams, as well as other relevant teams, to promptly address and resolve any email platform-related issues.
• Schedule regular calls with the Success Managers to identify opportunities for improvement.
• Stay updated with the latest trends and technologies in email marketing to improve efficiency.

Requirement

• Proven experience in developing and executing successful email marketing campaigns
• Experience with email marketing platforms (e.g., ActiveCampaign, Mailchimp, ConstantContact, etc.)
• Experience with Salesforce, HubSpot, and Zoho are an added advantage 
• Proficiency in HTML and CSS (preferred) 
• Good communication and interpersonal skills
• Strong attention to detail and organizational skills
• Ability to work independently and as part of a team 

Additional Information:
We are an equal opportunity workplace and an affirmative action employer. We are always committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status and we do not discriminate on the basis of such characteristics or on the basis of any other status that is protected by the laws or regulations in the locations where we work.

EC-Council is committed to working with and providing reasonable accommodation to individuals with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process and need reasonable accommodation to complete the process, please contact us at ecchr@eccouncil.org and let us know how we may assist you.

To be eligible to apply for this job, you must be able provide proof that you are either a citizen of the country or have legal authorization to work in the country where this job is posted and must be residing in the same country.
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