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ATL / BTL Manager
Droom
posted 11d ago
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Flexible timing
Key skills for the job
Job Description
- Identify the right media mix, and create innovative media plans at the best prices, with highest RoI and freebies across TV, radio, cinema, outdoor, print and other offline channels
- Manage the relationships with the creative and media planning agencies to develop communication and media strategies
- Managing the procurement and rollout of marketing collaterals for dealers, Droomers, investors and other stakeholders BTL Activations Events 1. Planning and executing all BTL activities, events, and promotions
- Youth marketing across top B-school, Engineering and other campuses
- Local marketing in malls/RWA/exhibitions/other activations
- Sponsorships or collaborations for higher awareness or leads
- Partnerships and barter deals
- Dealer Summit to be held across North West India
- eCommerce Day, Track Day, Conference, Auto Awards, Calendar to be held annually
- Create new offline and online properties
- Identifying opportunities, keeping in mind their effectiveness and relevance
Employment Type: Full Time, Permanent
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based on 178 employees
Flexible timing
Monday to Friday
No travel
Day Shift
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