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Engaged Employer

Droom

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3.8

based on 178 Reviews

36 Droom Jobs

Dealer Marketing Manager

Droom Technology Pvt. Ltd.

3.8

based on 178 Reviews

3-5 years

Gurgaon / Gurugram

1 vacancy

Dealer Marketing Manager

Droom

posted 1d ago

Job Role Insights

Flexible timing

Key skills for the job

Software Configuration Management Automotive Engineering Relationship Management Content Management Marketing Communication Marketing Analytics

+ 3 more

Job Description

Content Management:

Own and maintain content for Drooms dealer-facing webpages including lead forms, tracking, and overall user experience.

Spearhead the creation and curation of content for Droom University.

Continuously update and refresh existing Droom University content to ensure its relevance and effectiveness.

Dealer Communication Engagement:

Manage and execute a bi-monthly dealer newsletter, including template design, email blast, performance analysis, and follow-up actions.

Develop and implement communication strategies to keep dealers informed of news, updates, announcements, and policy changes.

Oversee all dealer marketing and acquisition Go-To-Market (GTM) materials.

Dealer Acquisition Growth:

Implement strategies to generate new dealer signups and new active dealers per month.

Spearhead Chairman Club subscriber acquisition.

Dealer Training Development:

Organize and conduct weekly training programs focusing on dealer success and platform utilization.

Host regular dealer webinars on various topics relevant to the automotive industry.

Dealer Relationship Management:

Manage monthly dealer store branding and visual retail merchandising based on subscription tiers.

Facilitate the collection of dealer testimonials.

Conduct weekly dealer meets to foster open communication and address concerns.

Organize and execute dealer roadshows to strengthen regional dealer connections.

Plan and execute large-scale dealer summits to drive industry knowledge sharing and networking.

Facilitate meetings between top-performing dealers and Drooms leadership team.

Dealer Experience Optimization:

Conduct audits of dealer branding, particularly for resellers, to ensure brand consistency.

Lead focus group studies with dealers to gather valuable feedback on products and offerings.

Maintain and update a comprehensive store branding and visual retail merchandising catalog for dealers.

Implement strategies to enhance dealer Net Promoter Score (NPS) and Customer Satisfaction (CSAT) on a monthly basis.

Benchmarking Best Practices:

Conduct research and analysis to identify industry best practices in dealer community management, benchmarking Drooms approach against leading platforms like Amazon, Flipkart, Alibaba, Temu, Zomato, Swiggy, Airbnb, and Uber.

Requirements:

Bachelors degree in Marketing, Communications, Business Administration, or a related field (preferred).

Minimum 3-5 years of experience in dealer community management or a similar B2B marketing role.

Proven track record of developing and implementing successful dealer marketing and acquisition strategies.

Excellent content creation and editing skills.

Strong communication and interpersonal skills, with the ability to build and maintain positive relationships with various stakeholders.

Experience managing and executing events (conferences, roadshows, etc.) is a plus.

Data-driven approach with experience in marketing analytics and reporting.

Passion for the automotive industry is a plus.

Employment Type: Full Time, Permanent

Read full job description

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What people at Droom are saying

3.0

Rating based on 1 Marketing Manager review

Anonymous · Marketing & Communication in Gurgaon / Gurugram

Likes

They have a flat structure that allows you to easily collaborate and get ample opportunities to learn and enhance your skill set.

Skill development - Good

Dislikes

Culture, policies, job security are concern points. Above all sometimes, they can promote people who didn’t have ample knowledge & experience from good organisations. The Marketing head now is not at professional, lacks work ethics and direction to drive team. That’s eventually not good for the team and organisation.