Solution Architect - Identity Management (15-20 yrs)

Responsibilities :

- Architect and implement a comprehensive customer identity solution tailored to our organization's vision and goals, in compliance with regulatory requirements and enterprise standards.

- Define and implement best practices for identity management, including SSO, MFA, and consent management.

- Stay abreast of industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems.

- CDP assessment - Oversee the assessment and integration of a next-generation CDP to improve data unification, segmentation, and analytics.

- Ensure CDP capabilities support marketing personalization, campaign execution, and customer insights.

- Implement universal identifiers like UID 2.0, PAIR and ramp id to improve data interoperability and identity resolution.

- Evaluate and modernize the current CRM platform to drive customer engagement, retention, and loyalty strategies.

- Lead the integration of CDP with other systems, including CRM, CIAM, and AdTech platforms, to create a unified marketing ecosystem.

- Collaborate with marketing teams to optimize paid media activation, leveraging CRM and CDP data for targeted campaigns.

- Ensure seamless integration of AdTech platforms with CRM for efficient audience segmentation, retargeting, and ROI measurement.

- Develop strategies to collect, manage, and leverage customer data across all digital touchpoints effectively while ensuring compliance with data privacy regulations.

- Collaborate with cross-functional teams including marketing, DTS, Legal and Compliance, and data analytics to drive alignment and achieve business objectives.

Required Skills and Experience :

- Bachelor's degree in management information systems/technology, Computer Science,

- Engineering, or related discipline.

- MBA or equivalent is preferred.

- 15+ years of experience in an information technology solutions architecture role.

- Proven experience evaluating, implementing, and integrating enterprise-level CIAM, CDP, and CRM solutions.

- 5+ years working experience in a digital marketing or e-commerce environment

- 5+ years of hands-on relational, dimensional, and/or analytic experience (using RDBMS, dimensional, NoSQL data platform technologies, and ETL and data ingestion protocols).

- 5+ years of experience with database development and scripting.

- 3+ years of experience working in customer identity management and have a strong background in identity management protocols (OAuth, OpenID Connect, SAML).

- Extensive experience in AdTech, with a proven track record of designing and implementing large-scale ad delivery systems.

- Familiarity with AdTech platforms (e.g ,

- Google Ads, Facebook Ads Manager, The Trade Desk) and their integration with CRM and CDP.

- Deep understanding of customer data lifecycle, including identity resolution, consent management, and segmentation.

- In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.

- Strong understanding of cookie technology and its implications for digital marketing.

- Experience with CDP platforms (e.g , Adobe Experience Platform, Epsilon, Salesforce CDP).

- Experience with CRM platforms (e.g , Salesforce, HubSpot, or Microsoft Dynamics).

- Extensive experience in issue spotting and raising compliance issues in their day-to-day and be aware of the major regulatory considerations impacting their work.

- Experience with data enrichment techniques and tools.

- Experience with cloud-based services (e.g , MS, AWS, Google Cloud).

- Strong understanding of Agile methodologies and open to working in agile environments with multiple stakeholders.

- Exceptional problem-solving skills and the ability to manage complex, multi- stakeholder projects.

- Proven ability to lead cross-functional teams, manage vendor relationships, and align technology with business goals