Dimiour - Manager - CRM Technology (7-13 yrs)

Marketing CRM Manager and Product Owner.

About the role.

- As CRM Strategist, you will drive consumer revenue by leading acquisition, engagement,. reengagement, and retention strategies for NA Segment, aligned to business goals.

- Should be able to see the big picture as well as give campaign direction to deliver optimal results.

- This role will be responsible for leading CRM strategy, reporting, analysis, optimization and assisting with market research for our internal business partners.

- Continually thinking about how to increase engagement through A/B testing and optimize using consumer insights.

- Partner with other strategists, technology, and engineers to create recommendations to close CRM communication gaps, optimize customer journeys, and improve consumer engagement.

- Work with your cross-functional team to ensure recommendations are executed correctly, reported on promptly, and learnings leveraged for future recommendations.

- Have experience building multi-channel strategies, mainly across email, WhatsApp, mobile push notifications, and SMS.

Main responsibilities:.

- Leads Marketing CRM strategy, leads planning sessions with the ability to identify opportunities & prioritize initiatives for Marketing CRM Product Team.

- Collaborate closely with cross-functional teams across product, creative, solutions. engineering and customer success to ensure the strategy is properly executed.

- Review and synthesize consumer data, competitive space, and market to identify opportunities for program evolution and long-term planning.

- Lead day-to-day digital operations, ensuring service delivery support operations excellence including audits, change, incident, problem, and configuration management.

- Develops technology investment plans and activation, including budgeting, forecasting, business case development and realization, business outcome identification, business adoption plans, resourcing plans.

- Champion the importance of digital security and privacy, adheres to internal and external rigorous protocols to protect company and customer data.

- Establish and uphold best practice standards for digital commercial product operations.

- Promote and build global leaders, develop resources with the needed functional and technical skills required to meet K-C's growing application portfolio and changing technology needs.

Key Qualifications and Experiences:.

- Bachelor's degree in Information Management Systems, Computer Science, Engineering, or related discipline.

- MBA or equivalent is preferred.

- 7+ years of leadership experience with large, global IT teams, focusing on the development lifecycle within product teams.

- 7-10+ years demonstrable strategic impact and technology delivery in Marketing CRM technology and operations within an innovative and highly agile customer environment.

- Strong analytical skills for complex problem-solving, solution definition, and root cause analysis & presentation.