Lead - Growth - BFS/Online (8-13 yrs)

Role/ Title: Lead - Growth HPE

Job Purpose:

- The Lead - Growth HPE will drive the strategy for business growth and customer engagement, focusing on transformative strategies and innovative solutions.

- This role requires a strategic thinker with a deep understanding of market trends and a proven track record in developing and executing growth strategies

- . Additionally, this individual will create presentation decks with compelling storylines and support Growth leaders across various business units (e.g., Assets, Cards, Liabilities, Debt Management) in implementing new strategic initiatives and innovations. This requirement is in Hyper-personalisation team which is responsible for driving business, customer lifecycle and customer engagement via digital channels like Emails, SMS, notifications, Banners, Whats App etc.

Desired Candidate:

- Strong analytical skills with the ability to interpret market data, trends, and competitive dynamics.

- Proven success in creating and implementing Business & customer engagement strategies across digital channels.

- Experience in managing strategic partnerships and alliances.

- Excellent presentation and storytelling skills.

- Ability to work collaboratively across functions and support multiple business units.

- Proficiency in identifying market trends and conducting consumer research

Key Responsibilities:

- Strategic Planning: Identify and implement strategies and innovative solutions for business growth and customer engagement, ensuring alignment with the bank's overall goals.

- Market Analysis: Conduct comprehensive market research to identify trends, opportunities, and competitive dynamics; utilize these insights to inform strategic decision-making and benchmark against competitors.

- Partnerships and Alliances: Forge and manage strategic partnerships and collaborations to support business growth and innovation objectives.

- Performance Metrics: Define and monitor key performance indicators (KPIs) to assess the effectiveness of strategies and initiatives; leverage data to drive continuous improvement.

- Presentation Development: Create presentation decks with engaging storylines to communicate strategies and insights effectively.

- Consumer Research: Identify new market trends, conduct competition benchmarking, and gather consumer research to support digital campaigns and strategic decisions.

Key Attributes:

- Strategic and innovative thinker with a proactive approach to problem-solving.

- Exceptional communication and interpersonal skills.

- Ability to thrive in a fast-paced and evolving environment.

Education Qualification - MBA