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96 DigitalXnode Jobs
Product Marketing Manager
DigitalXnode
posted 6d ago
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Key skills for the job
Job Description
Job Summary
The Product Marketing Manager (IT) is responsible for developing and executing go-to-market strategies for specific IT products or services. This role requires a deep understanding of the IT market, customer needs, and competitive landscape. The ideal candidate will be a data-driven individual with strong analytical and communication skills, and a passion for technology.
Key Responsibilities
- Develop and execute go-to-market plans for new and existing IT products/services, including product positioning, messaging, and launch activities.
- Conduct market research and competitive analysis to identify target audiences, understand their needs, and develop compelling value propositions.
- Create and maintain product marketing materials, such as datasheets, brochures, presentations, website content, and case studies.
- Develop and manage product launches, including press releases, media outreach, and internal communications.
- Collaborate with sales, product management, engineering, and other cross-functional teams to ensure successful product launches and ongoing marketing efforts.
- Track, analyze, and report on the performance of product marketing campaigns, identifying key metrics and making data-driven recommendations for improvement.
- Stay abreast of the latest trends and technologies in the IT industry and the competitive landscape.
- Represent the company at industry events and conferences.
Qualifications
- Bachelor s degree in Marketing, Business, or a related field.
- 3+ years of experience in product marketing, preferably in the IT industry.
- Strong understanding of the IT market, including software, hardware, or cloud solutions.
- Excellent analytical and problem-solving skills with the ability to analyze data and draw meaningful insights.
- Strong written and verbal communication and presentation skills.
- Experience with marketing automation platforms (e.g., Marketo, HubSpot) is a plus.
- Proven ability to work independently and as part of a cross-functional team.
- Passion for technology and a strong interest in the IT industry.
Employment Type: Full Time, Permanent
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