Performance Marketing Manager

About Role:

Lead ROI driven CPC and CPA based, Cost-effective, Google Ads/ Meta Ads/ Linkedin Marketing Campaigns for different Indian and International Clients.

"We are preferring candidates with more experience in META Ads."

Responsibilities :

• End-to-end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results).
• Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics.
• Drive campaign optimizations via experiments & new initiatives.
• A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more Campaign Analytics.
• Measure and report performances of all marketing campaigns against goals.
• Research and analyze competitor advertising strategy and tactics.
• Collaborate with internal teams to create landing pages and optimize the user experiences
• Optimize the ad copy, landing pages for better results
• Analyse creative performance
• Budget management
• Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests.

Job Qualifications and Skill Sets :

• Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
• In-depth knowledge of Google Ads/Meta Ads/ Linkedin.
• Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
• Analytical approach + Data-Driven Thought Process + Optimization mindset.
• The ability to think creatively, own things and work independently in a fast-paced environment.
• A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
• Competency in Excel and PowerPoint for analysis & presentations.
• Excellent communication skills and problem-solving abilities.