Dentsu - SFMC Architect - Solution Design & Implementation (8-12 yrs)

We are seeking an experienced Salesforce Marketing Cloud (SFMC) Solution Architect to design and implement advanced marketing automation solutions. The ideal candidate will have a deep understanding of SFMC architecture, integration, and best practices, ensuring seamless alignment with business goals and marketing strategies. This role involves collaborating with stakeholders, leading technical teams, and optimizing SFMC implementations for efficiency and performance.

Roles and Responsibilities :

SFMC Solution Design & Implementation :

- Develop and implement comprehensive marketing automation strategies using SFMC components like Email Studio, Journey Builder, Automation Studio, and Audience Builder.

- Design and configure personalized customer journeys and campaign workflows.

Architecture & Integration :

- Architect scalable and efficient SFMC solutions that integrate with Salesforce Sales Cloud, Service Cloud, and third-party applications.

- Ensure seamless data flow between SFMC and external systems through APIs, connectors, and data models.

Requirement Gathering & Stakeholder Collaboration :

- Work closely with business stakeholders, marketing teams, and developers to analyze marketing requirements and translate them into SFMC solutions.

- Provide guidance on best practices, campaign execution, and automation strategies.

Technical Leadership & Project Management :

- Provide technical leadership throughout the project lifecycle, from development and testing to deployment and optimization.

- Ensure SFMC projects are delivered on time, within scope, and aligned with business objectives.

Optimization & Performance Monitoring :

- Monitor and analyze SFMC performance, identifying areas for improvement and automation enhancements.

- Implement A/B testing, segmentation, and personalization strategies to improve campaign effectiveness.

Documentation & Compliance :

- Maintain detailed documentation for SFMC configurations, customizations, and integrations.

- Ensure all implementations comply with data privacy regulations, security policies, and industry best practices.

Training & Support :

- Provide training to end-users and internal teams on SFMC functionality and best practices.

- Offer ongoing support and troubleshooting for SFMC-related issues.

Skills and Qualifications Required :

- Experience : Proven experience as an SFMC Solution Architect, with expertise in designing and implementing Salesforce Marketing Cloud solutions.

- Certifications : Salesforce Marketing Cloud Consultant, Email Specialist, or related certifications (preferred).

Technical Proficiency :

- In-depth knowledge of SFMC components (Email Studio, Journey Builder, Automation Studio, Audience Builder).

- Expertise in SQL, AMPscript, REST & SOAP APIs, and data modeling within SFMC.

- Experience with Cloud Pages, Mobile Studio, and Web Studio (preferred).

- Integration Experience : Hands-on experience integrating SFMC with Salesforce Sales/Service Cloud and third-party systems.

- Analytical & Problem-Solving Skills : Ability to analyze complex business requirements and design effective SFMC solutions.

- Communication & Stakeholder Management : Strong verbal and written communication skills to collaborate with cross-functional teams.

- Project Management Skills : Ability to manage multiple projects simultaneously in a fast-paced environment.

Preferred Qualifications :

- Experience in Agile Methodologies and project management frameworks.

- Advanced Salesforce Certifications related to marketing automation.

- Industry experience in Retail, Financial Services, Healthcare, or Automobile sectors.