Salesforce Marketing Cloud Specialist - CRM Strategies & Campaign Management (8-12 yrs)

Job Title : Salesforce Marketing Cloud (SFMC) Specialist.

Location : Remote (with the possibility of working from the Gurugram office for candidates based in Gurugram/Delhi).

Time Zone : Africa (2.5 hours behind IST).

Position Overview : .

We are seeking a Salesforce Marketing Cloud (SFMC) Specialist to manage and optimize our SFMC platform, driving effective CRM strategies through innovative campaign management.

The ideal candidate will have a strong background in SFMC, data management, and client communication, with the ability to analyze performance metrics and provide actionable insights to improve marketing efforts.

Key Responsibilities :

Salesforce Marketing Cloud Expertise :

- Manage and optimize SFMC, including setup, configuration, and ongoing administration to support effective CRM strategies.

Campaign Management :

- Develop, execute, and monitor SFMC campaigns, including email, SMS, and push notifications, ensuring alignment with customer lifecycle stages and business objectives.

Data Management and Segmentation :

- Utilize data-driven insights to build audience segments, personalize customer journeys, and optimize data usage for targeted and impactful campaigns.

Performance Tracking and Reporting :

- Analyze campaign performance and provide actionable insights to stakeholders, using SFMC analytics tools to track KPIs and continuously improve CRM strategies.

Client Management :

- Conduct regular calls with the client and client's team to understand and manage requirements.

- Collaborate with the project manager to create clear timelines and prerequisites for campaign execution.

Communications :

- Maintain professional-level English communication skills to effectively interact with client stakeholders across EMEA markets.

Qualifications :

- Proven experience with Salesforce Marketing Cloud.

- Strong understanding of CRM strategies and campaign management.

- Excellent data management skills, with experience in audience segmentation and personalization.

- Proficient in performance analysis and reporting using SFMC analytics tools.

- Exceptional communication skills, both verbal and written, with the ability to collaborate with clients and internal teams.

- Ability to work effectively across different time zones, particularly with clients in Africa.

Additional Information :

- Candidates based in Gurugram or Delhi are encouraged to consider the option to work from our Gurugram office.