Dentalkart - Digital Marketing Head (5-15 yrs)

Job Profile - Digital Marketing Head

Location : Chhatarpur, Delhi

Department: Marketing

Key Responsibilities:

Strategic Marketing Leadership:

- Develop and execute comprehensive marketing strategies to drive revenue growth through the D2C website.

- Lead the marketing team in creating and implementing effective digital marketing campaigns across various channels.

P&L Management:

- Own the P&L for the D2C business unit, ensuring profitability and growth.

- Monitor and analyse sales performance, adjusting strategies as needed to meet financial targets.

Brand Management:

- Enhance brand awareness and loyalty for DentalKart and its private label brands through online channels.

- Oversee brand positioning, messaging, and visual identity across all digital marketing channels.

Digital Marketing:

- Optimize the company's online presence through SEO, SEM, social media, email marketing, and content marketing.

- Utilize data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.

E-commerce Optimization:

- Improve the user experience on the D2C website to increase conversion rates and customer satisfaction.

- Collaborate with the product and IT teams to implement website enhancements and new features.

Market Research and Analysis:

- Conduct market research to identify new opportunities and trends in the dental industry.

- Analyze competitor strategies and market conditions to stay ahead in the market.

Customer Acquisition and Retention:

- Develop and implement strategies to acquire new customers and retain existing ones.

- Manage customer relationship management (CRM) systems to enhance customer engagement.

Coordination with Sales Channels:

- Work closely with the sales team to ensure marketing efforts align with sales goals.

- Coordinate marketing activities with other e-commerce marketplaces like Amazon and Flipkart.

Team Leadership:

- Lead, mentor, and develop the marketing team, fostering a collaborative and high-performance culture.

- Ensure continuous learning and professional development within the team.

Qualifications and Skills:

- Degree in Marketing, Business Administration, or a related field along with an MBA.

- 10+ years of experience in marketing in a senior role, with a significant focus on e-commerce and D2C channels.

- Proven track record of driving revenue growth and managing P&L.

- Strong understanding of digital marketing tools and techniques.

- Experience in the dental or healthcare industry is a plus.

- Excellent leadership, communication, and interpersonal skills.

- Analytical mindset with the ability to make data-driven decisions.

- Proficiency in marketing software and tools, including CRM systems, Google Analytics, SEO/SEM tools, and social media platforms

Key Competencies:

- Strategic Thinking and Planning

- Financial Acumen

- Digital Marketing Expertise

- Brand Management

- Market Research and Analysis

- Customer Focus

- Team Leadership and Development

- Communication and Interpersonal Skills