Copywriter

About Della Luxury Products:

Della Luxury Products has been a leader in high-end luxury interiors for over two decades, providing premium interior solutions for residential, commercial, and institutional clients. Now expanding into manufacturing and offering 16 diverse product linesfrom furniture to tiles, paints, and décorDella continues to collaborate with renowned Indian and international architects and interior designers. We are now looking for a Styling and Visual Content Manager to shape the visual and content strategy for our products and digital platforms.

Role Overview:

The Copywriter will be responsible for developing clear, engaging, and consistent copy across various digital and print platforms for Della Luxury Products. This includes writing product descriptions, website content, social media posts, landing pages, and marketing materials. The ideal candidate will have a strong background in luxury branding and storytelling, ensuring that all copy aligns with Della’s brand tone and appeals to our target audience. The copywriter will work closely with the Chairman and Managing Director to ensure that the content accurately reflects Della’s luxury ethos and product offerings.

Key Responsibilities:

1. Content Creation:

• Write compelling and engaging copy for Della’s website, product landing pages, and social media channels.
• Develop product descriptions that highlight the luxury and unique selling points of Della’s diverse product lines.
• Create engaging and persuasive copy for marketing campaigns, brochures, email newsletters, and print materials.

2. Social Media Strategy:

• Collaborate with the visual content and social media teams to craft impactful social media captions and posts.
• Ensure consistency in messaging across all social media platforms and align the content with ongoing marketing campaigns.

3. Product Descriptions:

• Write detailed and enticing product descriptions for furniture, tiles, décor, and other product categories, focusing on their craftsmanship, design, and luxury appeal.
• Work with the design and product teams to understand product features and translate them into consumer-friendly language.

4. Website & Landing Pages:

• Develop high-quality, SEO-optimized copy for Della’s website and landing pages that enhances the user experience.
• Collaborate on the layout and content strategy for the website’s home and office product sections.

5. Brand Storytelling:

• Craft compelling brand narratives that capture Della’s journey and value propositions, ensuring it resonates with architects, interior designers, and consumers alike.
• Ensure all written content reflects Della’s luxury brand tone and personality.

6. Collaboration with Creative Teams:

• Work closely with the visual content, design, and marketing teams to align the written content with visuals for website pages, brochures, and social media.
• Participate in brainstorming sessions with the Chairman and Managing Director to bring innovative ideas to the table.

Key Qualifications:

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• 3-5 years of experience in copywriting, preferably within luxury goods, interior design, or a similar field.
• Proven ability to write engaging, high-quality copy for websites, product descriptions, and social media.
• Familiarity with SEO best practices and how to integrate them into content.
• Excellent communication skills, with a strong attention to detail and luxury brand storytelling.
• Ability to manage multiple projects and meet tight deadlines.
• Strong collaboration skills, working with cross-functional teams including design, social media, and product development.

Additional Information:

• Working Hours: Monday to Friday, 10 AM to 7 PM; Saturday, 10 AM to 5 PM.
• Flexible Hours: Longer working hours may be required during launch phases.
• Travel: Occasional travel may be required for content development or product launches, as instructed by the management.
• Reporting Structure: The candidate will report directly to the Chairman and Managing Director.