Copywriter

At Digital Banjara (based in Gurgaon), we believe remarkable talent, enthusiasm, and creative thinking add up to great work. Were looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of projects (including print, web, mobile, video, and social media), working closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messaging. Thorough research and interviews are required for every clients industry, products, services, branding, and marketing. The most successful candidate will be a quick learner who has a versatile writing style.

Objectives of this role

• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
• Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience
• Maintain up-to-date knowledge of communications- and client-related industry trends
• Stay current on the appropriate style guidelines and brand voice for consistent messaging

Responsibilities

• Interpret creative briefs to develop concepts for execution with assigned brands
• Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
• Write original copy and edit content for a range of marketing and communications materials like scripts for brand films, advertisements, social media, brochures, mailers, websites etc.
• Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
• Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
• Revise copy based on internal and client feedback

Required skills and qualifications

• Bachelor’s degree (or equivalent) in journalism, English, communications, or related discipline
• Four or more years of professional copywriting experience, with solid portfolio of work
• Exceptional writing and research skills
• Proofreading experience and familiarity with standard style guides
• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability