Senior Content Strategist (Copywriter)

Work Timings: 10:15 am - 7:15 pm
Working Days: Monday - Friday (1st and 3rd Saturdays are working; 2nd, 4th & 5th Saturdays are off)
Location: Lower Parel, Mumbai (5 minutes from Railway Station)
Reports to: Brand Manager
Work Mode: 100% Work from Office
Age Criteria: Upto 30 years

Why IIDE:

At IIDE, we are committed to fostering a supportive and innovative work environment that encourages professional growth and meaningful contributions. As a leader in digital education, we offer competitive salaries and ample opportunities for career advancement. Join us and be a part of a forward-thinking team shaping the future of brand communication.

About the Role:

As the Senior Content Strategist (Copywriter) at Lower Parel, Mumbai, you will spearhead our storytelling efforts, crafting impactful content that resonates with our audience. You will play a vital role in maintaining the brands voice and collaborating with teams to create compelling campaigns across various platforms.

What You'll Do:

Content Creation and Strategy:

• Develop engaging, brand-aligned copy for social media, websites, email campaigns, and ads.
• Write copy for offline branding materials such as brochures, collaterals, posters, and banners.
  

Collaboration and Campaign Execution:

• Collaborate with design and marketing teams to conceptualize and execute creative campaigns.
• Ensure content aligns with brand guidelines and resonates with target audiences.
  

Research and Analysis:

• Conduct research to ensure content relevance, accuracy, and impact.
• Analyze campaign performance and optimize content strategies for better engagement.

Requirements

Must-Have:

• Experience: 3 - 4 years of copywriting experience, preferably in an agency setting working across multiple brands.
• Technical Skills: Strong command of English with exceptional storytelling and content creation abilities.
• Industry Knowledge: Familiarity with digital marketing trends and social media platforms.
• Attention to Detail: Ability to simplify complex ideas into clear, engaging messages.
• Team Collaboration: Proven experience working collaboratively with cross-functional teams.
  

Should Have:

• Project Management: Ability to handle multiple projects, meet deadlines, and thrive under pressure.
• Creative Strategy: Experience in crafting content strategies tailored to different platforms.
• Brand Development: Experience maintaining and enhancing a brand's tone of voice.
  

Nice to Have:

• Performance Optimization: Understanding of analyzing and improving content performance metrics.
• Innovation: Ability to introduce fresh, creative ideas for campaigns and content.
• Adaptability: Capacity to adjust to dynamic environments and changing priorities.
  

If youre a creative thinker with a passion for storytelling and brand communication, wed love to hear from you. Apply today to be part of our journey to redefine the future of digital education.