Market Development Officer

Job Description:

Key Responsibilities:

1. Management of Two MDCs:

• Oversee the operations of two to five Model DeHaat Centres (MDCs) running under the FOCO (Franchisee Owned Company Operated) model.
• Ensure smooth coordination between franchisee owners, company operations, and field-level resources to achieve business objectives.

2. Inventory and Stock Control:

• Monitor the receipt, storage, and dispatch of agricultural inputs and outputs.
• Maintain accurate inventory levels and conduct periodic stock audits to ensure zero discrepancies.
• Implement effective stock rotation practices such as FIFO/LIFO to minimize wastage.

3. Franchisee Coordination:

• Build and maintain a strong working relationship with franchisee owners to align operational goals.
• Provide regular updates to franchisees on operational performance, stock levels, and sales data.
• Address concerns raised by franchisees and ensure their expectations are met.

4. Team Leadership and Coordination:

• Supervise storekeepers/operators at assigned MDCs, taking daily reports on inventory, sales, and operations.
• Provide training and guidance to staff on inventory management, documentation, and customer handling.
• Address and resolve employee grievances promptly to maintain a productive work environment.

5. Engagement with DeHaat Captains (Village Representatives/VRs):

• Actively engage with DeHaat Captains, who are commission-based resources, to aggregate input demand from farmers.
• Coordinate with VRs to provide field-level support to farmers, including guidance on agri-inputs and best practices.
• Regularly monitor and support VR activities to ensure they meet targets and deliver exceptional service.

6. Coordination with Relationship Managers (RMs) and Tele Advisors:

• Work closely with Relationship Managers and Tele Advisors to drive input demand and resolve farmer queries.
• Ensure a seamless flow of communication between RMs, Tele Advisors, and MDC operations to address customer concerns.
• Utilize feedback from RMs and Tele Advisors to improve operational strategies and customer service

7. Customer Service and Field Support:

• Ensure timely and accurate delivery of products to farmers and FPOs, addressing any concerns swiftly.
• Maintain strong relationships with farmers to understand their needs and provide tailored solutions.
• Collaborate with VRs to enhance customer satisfaction and ensure timely aggregation of farmer requirements.

8. Compliance and Documentation:

• Ensure adherence to company policies, safety protocols, and statutory requirements at both MDCs.
• Maintain comprehensive records of stock movement, sales, and operational data.
• Prepare and present required reports for audits and senior management reviews.

9. Vendor and Logistics Coordination:

• Work closely with vendors and transporters to ensure timely procurement and delivery of stock.
• Negotiate terms with suppliers to optimize cost and service quality.

10. Performance Tracking and Reporting:

• Track and analyse key performance indicators (KPIs) such as sales targets, order accuracy, inventory turnover, and customer satisfaction.

Provide regular performance updates to the Area/Regional Manager and franchisee owners..

Required Skills and Qualifications:

• Education: Bachelors degree in Business Administration, Supply Chain Management, Agriculture, or related field. A postgraduate degree is preferred.

• Experience:

• Minimum 3+ years of experience in warehouse/store management, with at least 2 years handling multiple units or input stores.
• Experience in agri-inputs/agri-outputs logistics and franchise operations is highly desirable.

• Skills:

• Strong leadership and organizational skills.
• Proficiency in inventory management systems, ERP software, and Microsoft Office.
• Excellent communication and interpersonal skills to manage franchisee relationships and motivate field-level teams.
• Problem-solving and decision-making acumen.Role & responsibilities