Brand (Marketing) Manager - Dainik Bhaskar, Bhopal

Position overview:

This position is part of the Corporate Brand Marketing team and will be based in the Head

Office at Bhopal. The incumbent will be responsible for implementing corporate brand

strategy for Pan India Campaigns. The incumbent will also be responsible to ideate, plan and

effectively execute Brand building properties like reader engagement activities, cause

related (CSR) marketing initiatives, Brand events, etc.

Key Stakeholders / Relationships:

• Advertising Agency.
• National and State Circulation Team
• National and State Editorial Team
• State Brand Teams
• IT / Finance

Key Responsibilities:

• Design and drive the 3 Month rolling marketing calendar in collaboration with the

editorial team and state circulation head.

• Create and execute multi-channel product promotions and cause-related (CSR)

marketing initiatives aligned with the brand's vision and business objectives.

• Formulate structured campaign briefs with thorough understanding of requirements

from cross-functional stakeholders.

• Navigate / co-ordinate with cross-functional departments to on-board the team and

seamlessly drive corporate brand campaigns in all our markets.

• Formulate structured Advertising briefs for Video, Print and Digital Creatives.
• Manage ATL & BTL activities and regularly monitor brand performance, reader's

perception & experience metrics.

• Act as the Brand custodian and advocate of the brand, ensuring consistent brand

visibility (as per the Brand Manual) across all touchpoints.

• Creation of Social Media Posts & managing local influencers to promote Dainik

Bhaskar print offerings and Reader engagement programs.

Work Experience, Skills & Requirements:

• Minimum 5 years of marketing experience, preferably in the FMCG / FMCD / FMEG

sector with Exposure to managing Pan-India Brand campaigns.

• Strong understanding of both Traditional and a Digital Marketing Campaigns.
• Knowledge and experience with Facebook Ads (Follower growth), YouTube Featured

Ads, In-stream Ads, Display Ads, Trending Ads, and leveraging Bloggers/Influencers to

create buzz around the brand and influence social signals.

• Candidates from Tier 1 / 2 B-Schools, with a marketing background in reputed FMCG

companies or the advertising industry, will also be preferred.

• A team player capable of influencing cross-functional departments and regions

where mutual dependencies exist.

• Exposure to Qualitative and Quantitative research.