DailyObjects - Head - Brand & Marketing (10-20 yrs)

Location: Gurugram, Haryana

Employment Type: Full-Time, On-Site

Experience Required: 10+ years, with substantial experience in scaling retail or D2C brands

Company Overview

At DailyObjects, we are committed to designing exceptional products that blend distinctive aesthetics with practical functionality. With cutting-edge design, creativity, and superior craftsmanship, we aim to redefine lifestyle accessories and provide unparalleled customer experiences. We are a fast-growing D2C brand with a dynamic culture of innovation, adaptability, and excellence.

Role Overview

We are seeking a Head of Brand & Marketing to define and execute high-impact marketing strategies that drive revenue growth, enhance customer engagement, and establish DailyObjects as a leading lifestyle brand. This role demands a blend of strategic vision and execution, leveraging data-driven insights, innovative brand storytelling, and performance-driven marketing to create a strong market presence. The ideal candidate will own the brand's positioning, oversee multi-channel marketing efforts, and mentor a high-performing team, ensuring alignment with business objectives.

Key Responsibilities

- Develop and execute a holistic marketing strategy that drives customer acquisition, retention, and revenue growth.

- Define and strengthen DailyObjects' brand identity, ensuring consistency across all marketing channels and touchpoints.

- Oversee performance marketing across META, Google, and other platforms, optimizing CAC, ROAS, and marketing efficiency.

- Lead influencer marketing and social media growth, driving engagement, follower growth, and brand advocacy.

- Spearhead go-to-market strategies for product launches, seasonal campaigns, and category expansions, ensuring seamless execution.

- Utilize customer insights and analytics to refine marketing strategies, maximize customer LTV, and enhance the overall brand experience.

- Oversee the marketing budget, ensuring efficient resource allocation and strong ROI.

- Identify and manage strategic partnerships and collaborations to expand brand reach and visibility.

- Conduct competitor analysis and market benchmarking to stay ahead of trends and identify areas for innovation.

- Build and mentor a high-performing marketing team, fostering a culture of creativity, data-driven decision-making, and accountability.

Qualifications & Skills

- 10+ years of experience in brand and marketing leadership roles, preferably in D2C or consumer-facing brands.

- Proven expertise in performance marketing, influencer marketing, and social media management.

- Strong analytical mindset with experience using Google Analytics, SEO, SEM, Facebook Ads Manager, and CRM platforms.

- Ability to strategize and execute, balancing long-term brand vision with short-term revenue goals.

- Exceptional leadership skills, with experience in building, scaling, and mentoring marketing teams.

- Strong interpersonal and communication skills for cross-functional collaboration and external partnerships.

- A data-driven, strategic thinker with the ability to execute innovative and impactful campaigns.

Company Culture

At DailyObjects, we value adaptability, innovation, and a "can-do" attitude. Our culture fosters accountability, professionalism, and efficiency, empowering team members to take ownership, think critically, and drive meaningful contributions toward our goals.