Business Strategist

Business Strategist

Job Overview
We in Customer Centria want our people to experience a career move that will allow you to be
exceptional, innovative & involved to redefine the possibilities of digital experiences for our customers. We have unique learning and development programs to help all our employees reach their full potential and to also diversify and support one another along the way. Our offerings are designed for everyone from early-career employees to our most experienced professionals.
We are hiring a business strategist to be dedicated to the needs of our clients and thereby enhance our organization’s growth through positive client-to-business engagement. If you're dedicated and ambitious, Customer Centria is an excellent place to grow your career. Don't hesitate to apply.

Responsibilities and Duties

Work closely with the marketing and business teams on campaign ideation keeping the client’s larger business goal in mind
Manage creation and measurement of marketing campaigns performance
intelligence reports with internal teams Business
Manage B2C (business to consumer) integrated marketing campaigns with the aim of overall
business ROI
Understand the existing technology stack of the client and work closely with the client’s
marketing team to design omni channel use cases
Create presentations and analysis showcasing the business value achieved by the technology
stacks implemented
Liaise with business teams to plan campaign design & communication strategy, impact
measurement and post campaign analysis requirements or business portfolio analysis
requirements
Ensure process adherences and quality of insights deliveries
Deliver regular reports with insights of campaign results to stakeholders
Analyse Business/campaign intelligence reports & dashboards to provide insights &
recommendations to client team for enhancing impact & ROI
Identify service up-sell opportunities with a focus on revenue expansion through regular client
requirement mapping

Qualifications & Skills Required

A minimum of 2-3 years of overall experience
Should have worked extensively in the BFSI or Retail industry
Should have worked with the marketing team – digital and campaign marketing team

Management skills: You will manage campaign & portfolio insights deliveries working with
internal teams. Therefore, you will need to guide your team and establish parameters
Presentation skills: You will need to create detailed PPTs on the performance of the campaigns
and give recommendations to improve performance across channels, across customer
segments for focus product portfolios.

Project management skills: You will have to work with business teams, internal teams, senior
management and other stakeholders. You need to ensure that deadlines are met for multiple
client needs-campaign deliveries, performance reports, marketing analytics reports with insights. You will need to manage the organisations output effectively to ensure nothing goes

off-track

• Numerical skills: You need to be good with words and numbers. You will need to plan

measurement framework & analyse data reports generated accordingly to draw insights on the

success of campaigns.

Industry knowledge: Good understanding of the business model of the BFSI & Retail industry

• Communication skills: Good communication skill is a pre-requisite