Marketing Strategist

Job Brief:

We are seeking an experienced Marketing Strategist to lead our Marketing department. In this role, you will set clear objectives and develop cohesive, profitable marketing strategies to drive our companys growth.

As a Marketing Strategist, you will oversee various tasks, including designing innovative digital marketing campaigns, performing thorough market research, and identifying new opportunities. If you are a creative, goal-driven professional eager to contribute to our success, we want you on our team to help us achieve our ambitious targets.

Ultimately, your goal will be to boost our market share while maintaining brand consistency across all channels.

Key Responsibilities:

• Define specific marketing goals that align with broader business objectives.
• Design and execute comprehensive marketing strategies to meet business targets.
• Develop and manage digital marketing campaigns to enhance web traffic and online presence.
• Analyze sales and marketing metrics to gauge the effectiveness of strategies.
• Forecast market trends to stay ahead of industry changes.
• Conduct market research to uncover new business opportunities.
• Innovate and implement creative ideas to promote our brand and products.
• Address advertising needs across various platforms.
• Maintain brand consistency across all marketing efforts and communications.
• Utilize customer feedback to refine marketing strategies and enhance client satisfaction.
• Collaborate with internal teams to ensure cohesive branding and messaging.
• Establish a robust and long-term online presence.

Requirements and Skills:

• Proven experience as a Marketing Strategist or Marketing Manager.
• Hands-on experience with marketing campaigns and web technologies, including social media platforms and online tools.
• In-depth knowledge of CRM software and Content Management Systems (CMS).
• Familiarity with SEO/SEM practices and proficiency in Google Analytics.
• Understanding of web design principles and best practices.
• Exceptional verbal and written communication skills.
• Strong analytical abilities to interpret data and drive decisions.
• Team management experience and the ability to lead cross-functional teams.
• Bachelor’s degree in Marketing or a related field.

Why AVL:

• Be part of a forward-thinking team that values innovation and creativity.
• Enjoy a competitive compensation package with excellent benefits.
• Take advantage of continuous learning and professional growth opportunities.
• Thrive in a supportive, inclusive, and dynamic work environment.