Knowledge and implementation of end-to-end customer experience strategies, including customer research, strategy, vision & design
A keen sense of developing strategy solutions, from brand strategy, down to tactical social, content and influencer strategies
An out of the box perspective on data and research to find interesting consumer insights that we can leverage on
Strong understanding of marketing fundamentals
An understanding of community management and social listening to deeply understand people
Ability to read and internalise social media comments and differentiate people s behaviours on different social platforms
Brings the consumer s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach
Articulate effective strategic rationale and logic flow that will help form a compelling story
Deck crafter - someone that can detail out ideas and insights that are clear and can sell!