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131 CrowdStrike Jobs
Regional Marketing Director
CrowdStrike
posted 3d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
The Director Regional Marketing for India leads CrowdStrike s marketing planning and execution to drive continued growth and customer engagement throughout India and SAARC. We re seeking someone who drives a fast-paced and high accountability environment and demonstrates the entrepreneurial focus needed to take ownership of demand generation across India. Through your leadership, you will enroll the cross functional marketing team around your regional priorities and deliver efficiency, scale and business results. Reporting to the Vice President Marketing, APJ, you will own the development of the India specific marketing strategy and execution plan from brand awareness down to pipeline delivery and bookings attainment.
This role is ideal for a hands on, innovative and results-driven B2B marketing leader who thinks strategically and thrives on making an impact. You will manage marketing programs involving demand generation, digital marketing, partner marketing, events, ABM and customer advocacy, tailored to achieve optimal results for the region.
What Youll Do:
- Own marketing pipeline attainment for India, collaborate with Sales, SDR, Channels and Alliances to deliver cohesive pipeline excellence across the region. Together with cross functions you will anticipate and resolve challenges in order to deliver pipeline targets for your region
- Plan, develop and execute regional integrated campaigns to drive new platform ACV, cross sell ACV and pipeline acceleration
- Build a sustainable partnership with Sales Development to solicit feedback and optimise in order to build a flywheel of demand for India.
- Be the voice of marketing in India, hosting and enabling the field on global and theatre level programs and engaging cross functional subject matter experts to support your execution in market
- Coordinate with APJ Campaigns and Product Marketing to refine and develop relevant content and calls to action applicable to the India market
- Sense the market to find new opportunities and develop external relationships to enable CrowdStrike to forge deeper connections throughout the Indian business community
- Lead a team of marketing campaign managers and roll up your sleeves to jointly execute campaigns including development of messaging, offers, targeting, creative assets, communication tactics, follow up and measurement
- Lead the execution of marketing plans unique to Enterprise accounts as well as a differentiated program for Corporate and SMB segments
- Collaborate with Sales Stakeholders to plan and execute a rolling 6-month marketing plan focused on meeting Sales and marketing business goals
- Work with marketers across our team and in our company to ensure that all messaging, timing, and execution of multi-channel campaigns is aligned with global brand and content
- Work with the Growth Marketing and Operations team to segment and target customers to drive customer behavior and sequenced tactic delivery from shared services
- Manage regional marketing budgets, constantly re-assessing investments based on data analysis and campaign level ROI reporting
- Habitually drive a high performance culture in your team keeping your finger on the pulse of business performance, leveraging our suite of reporting tools and campaign insights in order to deliver against our goals and demonstrate contribution to business growth from marketing programs
What You ll Need:
- Proven marketing and management expertise in a high-tech SaaS and/or Cybersecurity business
- Experience and deep understanding of B2B marketing across India and SAARC
- Data-driven decision making to optimize marketing spend
- Experience across all areas of the marketing mix including Digital, Events, ABM, Programs, Branding
- Understands how to develop high value demand generation programs for complex sales environments
- Ability to set a clear marketing strategy which complements all areas of the business including sales, partner, product, solutions and services
- Challenges established practices and ways of thinking. Look for ways to constantly innovate
- Builds highly productive working relationships with all parts of the business, encouraging collaboration, a shared mission and a drive for results
- Reports with accuracy and consistency, highlighting issues and challenges before major problems occur
- Organizes and clearly prioritizes, unafraid to set an agenda and take the lead.
- Excellent written and verbal communication skills. Communicates in a way that wins commitment and buy-in to a common vision with clearly stated goals
- High impact presentation skills and able to instill confidence and trust in front of colleagues, customers and partners
Benefits of Working at CrowdStrike:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified across the globe
Employment Type: Full Time, Permanent
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What CrowdStrike employees are saying about work life
based on 74 employees
Flexible timing
Monday to Friday
No travel
Day Shift
CrowdStrike Benefits
Submitted by Company
Competitive employee stock purchase plan Health & wellness programs Comprehensive health benefits Professional development Parental & fertility assistance
Submitted by Employees
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