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Associate Director - Performance Marketing
6-10 years
Kolkata, Mumbai, New Delhi + 4 more
1 vacancy
Associate Director - Performance Marketing
Interview Kickstart
posted 3hr ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Develop and execute comprehensive performance marketing strategies across PPC, SEM, display, paid social, and LinkedIn channels.
- Focus on full-funnel optimization, addressing top, mid, and bottom funnel stages to maximize conversions and ROI.
- Leverage LinkedIn for targeted B2B campaigns and brand awareness initiatives.
- Lead the creative strategy for all paid channels, ensuring compelling and effective ad creatives that resonate with target audiences.
- Collaborate with creative teams to produce high-impact visuals and messaging tailored to each funnel stage and product category.
- Optimize the entire marketing funnel from awareness to conversion, using data-driven insights to enhance each stage.
- Implement A/B testing and other optimization techniques to continuously improve campaign performance.
- Liaise with sales, product, operations, and other functional teams to align marketing efforts with business objectives.
- Drive KPI achievement by optimizing the funnel and ensuring cohesive strategies across departments.
- Establish and monitor key performance indicators such as CAC, ROAS, and conversion rates.
- Analyze performance data to refine strategies and achieve category and product-specific goals.
- Utilize tools like Open AI, Claude, Other AI tools related to marketing to enhance and optimize campaigns.
- Stay updated with the latest AI, Marketing tech and other industry trends and integrate innovative technologies to enhance marketing effectiveness.
- Experience: 6+ years in growth/performance marketing, managing PPC, SEM, display, paid social, and LinkedIn campaigns, preferably in a B2C edtech environment.
- Skills: Expertise in full-funnel optimization, creative strategy development, data analysis, and conversion rate optimization.
- Tools: Proficient in Google Ads, Facebook Ads, LinkedIn Ads, analytics platforms, and marketing automation tools.
- Collaboration: Strong ability to work cross-functionally with sales, product, and operations teams.
- AI Savvy
Employment Type: Full Time, Permanent
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