Manager - Performance Marketing

Responsibilities:

1. Develop and execute effective digital advertising campaigns across multiple platforms, including Google Ads, Meta (Facebook and Instagram), LinkedIn, and other relevant channels.

2. Conduct thorough keyword research, audience targeting, and competitor analysis to prepare campaign strategies and optimize ad performance.

3. Create compelling Ad communication to maximize click-through rates and conversion rates.

4. Set up and monitor campaign budgets, bids, and targeting parameters to optimize campaign performance and ROI.

5. Monitor campaign performance metrics, analyze data, and provide actionable insights and recommendations for continuous improvement.

6. Conduct A/B testing and implement conversion tracking to optimize landing pages and improve campaign outcomes.

7. Stay updated with industry trends, platform updates, and best practices to ensure campaigns are leveraging the latest tools and strategies.

8. Collaborate with cross-functional teams, including designers, copywriters, and analytics specialists, to ensure seamless campaign execution.

Requirements:

1. Bachelors degree in Engineering, Marketing, Advertising, or a related field.

2. Proven experience as a Campaign Manager, running successful digital advertising campaigns for brand in the Education/ Healthcare/ Real-estate industries.

3. Strong analytical skills and proficiency in analyzing campaign data, tracking KPIs, and providing actionable insights.

4. Excellent written and verbal communication skills, with the ability to create compelling ad copy and communicate campaign performance to clients.