Manager - Search Engine Optimization

Responsibilities :

- Conduct thorough keyword research and analysis to identify SEO opportunities and trends.

- Optimize website content, meta tags, headers, and URLs to improve search engine rankings.

- Develop and execute off-page SEO strategies, including link building, guest posting, and influencer outreach.

- Collaborate with content creators to ensure SEO best practices are integrated into content creation and marketing efforts.

- Monitor and resolve technical SEO issues such as crawl errors, site speed, and mobile optimization.

- Track, analyze, and report on website performance metrics using tools like Google Analytics, Search Console, and SEO software.

- Perform comprehensive SEO audits and provide actionable recommendations to improve website performance.

- Keep abreast of the latest SEO and digital marketing trends, algorithm updates, and industry best practices.

Requirements :

- Bachelor's degree in Engineering, Marketing, or a related field.

- Proven experience as an SEO Executive or similar role in a digital marketing environment.

- In-depth knowledge of SEO tools and software (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).

- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.

- Experience with content management systems (e.g., WordPress, Shopify).

- Excellent analytical and problem-solving skills.

- Ability to manage multiple projects and meet deadlines.