ColorTokens - Senior Manager - Integrated Marketing - Industry Vertical (8-10 yrs)

About the job:

Job Title: Sr. Integrated Marketing Manager - Industry Verticals

Location: Bangalore, India

About ColorTokens:

- At ColorTokens, we empower businesses to stay operational and resilient in an increasingly complex cybersecurity landscape.

- Breaches happen-but with our cutting-edge ColorTokens Xshield- platform, companies can minimize the impact of breaches by preventing the lateral spread of ransomware and advanced malware.

- We enable organizations to continue operating while breaches are contained, ensuring critical assets remain protected.

- Our innovative platform provides unparalleled visibility into traffic patterns between workloads, OT/IoT/IoMT devices, and users, allowing businesses to enforce granular micro-perimeters, swiftly isolate key assets, and respond to breaches with agility.

- Recognized as a Leader in the Forrester Wave- : Microsegmentation Solutions (Q3 2024), ColorTokens safeguards global enterprises and delivers significant savings by preventing costly disruptions.

Join us in transforming cybersecurity.

Learn more at www.colortokens.com

About the Role:

- We are seeking a strategic and results-driven Sr. Integrated Marketing Manager to lead our marketing efforts for industry verticals and drive measurable business outcomes.

- This role is pivotal in shaping and executing integrated marketing strategies tailored to key industries, ensuring alignment with business objectives and generating pipeline growth.

- The ideal candidate is an exceptional communicator and collaborator who thrives in cross-functional environments.

- They will have strong analytical skills, a creative mindset, and the ability to connect marketing efforts to business outcomes through measurable ROI.

Responsibilities:

- Develop and execute integrated marketing strategies for targeted industry verticals to position ColorTokens as a market leader.

- Partner with sales teams to align marketing plans with business objectives, identify opportunities, and support account mapping for strategic campaigns.

- Design and implement multi-channel marketing campaigns leveraging content, email, digital marketing, webinars, and events to drive engagement and lead generation.

- Collaborate with internal teams, including sales, engineering, and customer success, to align messaging and identify opportunities for impactful campaigns.

- Create high-quality marketing assets such as case studies, whitepapers, blogs, and videos that resonate with industry audiences.

- Measure and analyze campaign performance, calculate ROI, and refine strategies to improve outcomes.

- Stay informed on industry trends and competitive activities to adapt strategies and ensure market relevance.

- Plan and manage participation in trade shows, industry events, and webinars to support marketing objectives.

Qualifications:

- 8+ years of experience in B2B marketing, with a strong focus on integrated marketing strategies and industry verticals.

- Exceptional communication and collaboration skills, with the ability to engage effectively across all organizational levels.

- Strong analytical skills, with the ability to calculate ROI, assess campaign performance, and make data-driven decisions.

- Proven track record of managing multiple priorities in a fast-paced, results-driven environment.

- Based in Bangalore, India, with the ability to work effectively in a global, cross-functional team.

Why Join Us?

This is a unique opportunity to join a recognized leader in cybersecurity, develop impactful marketing strategies, and collaborate with a passionate team driving real business outcomes.

If you're ready to make a tangible impact and thrive in a fast-paced, innovative environment, this role is for you.