Anakin - Manager - Marketing (3-7 yrs)

About Us:

- At Anakin, we're revolutionizing Pricing intelligence by enabling large global e-commerce companies to optimize their pricing strategies and stay one step ahead of their Competitors.

- Our technology engine can automatically find, analyze, and generate insights around hundreds of millions of online listed products across more than 15+ countries in real-time.

- By leveraging advanced algorithms and intelligent automation, Anakin empowers its clients to make dynamic and real-time pricing adjustments that align with market demands and competitor strategies.

- Founded in 2020 by Mohit Prateek (IIT Bombay) and Rashmi Bala (IIT Kanpur), Anakin is a Y-Combinator 21-backed team of 35+ members with revenue growth of 20%+ month on Month.

- Visit www.anakin.company, TechCrunch, and VCCircle for more information.

Job Description:

We are seeking a dynamic and innovative Marketing Lead to drive our growth and elevate our brand. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies across various channels.

Key Responsibilities:

Content Marketing:

- Create high-quality content, including blog posts, articles, whitepapers, and case studies, to educate and engage our target audience.

- Develop and manage a content calendar to ensure timely and consistent content delivery.

- Monitor and analyze content performance metrics to optimize strategies and improve results.

Digital Marketing:

- Execute and optimize digital marketing campaigns, including SEO, PPC, email marketing, and LinkedIn advertising, to drive traffic and generate leads.

- Analyze campaign performance data to identify trends and make data-driven decisions.

- Stay up to date with the latest digital marketing trends and technologies.

Account-Based Marketing

- Identify and target key accounts to drive brand awareness and generate leads.

- Leverage B2B marketing tools and channels to engage with decision-makers and influencers.

- Collaborate with sales teams to align ABM efforts with sales strategies.

Lead Generation:

- Develop and implement lead generation strategies, including content marketing, email campaigns, and social media outreach.

- Collaborate with the sales team to nurture leads and improve conversion rates.

- Track and analyze lead generation metrics to optimize performance.

Brand Development:

- Maintain and enhance our brand identity and messaging across all marketing channels.

- Develop marketing materials, including brochures, presentations, and sales collateral.

- Collaborate with design teams to create visually appealing and effective marketing materials.

Events and Conferences:

- Identify and prioritize relevant industry events and conferences to attend.

- Plan and execute event strategies, including budgeting, logistics, and attendee engagement.

- Measure the ROI of events and conferences to optimize future participation.

Qualifications:

- Degree in marketing, Business Administration, or a related field.

- 3-7 years of overall proven experience in B2B marketing, with a strong focus on digital marketing.

- Strong understanding of SEO, PPC, email marketing, and social media marketing.

- Excellent written and verbal communication skills.

- Strong analytical skills and data-driven decision-making abilities.

- Experience with marketing automation tools and CRM systems.

If you are a passionate and results-oriented marketing professional, we encourage you to apply.