Marketing Analyst

We are seeking a dynamic Marketing Analyst with 4 to 6 years of experience to join our team. The ideal candidate will have a strong background in Affiliate Marketing Social Media Marketing Content Marketing Email Marketing and Online Marketing. This hybrid role offers the flexibility of working both remotely and in our office with no travel required. The candidate will play a crucial role in driving our marketing strategies and contributing to the companys growth.

Responsibilities

Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement.

Analyze market trends and consumer behavior to identify opportunities for growth.

Create and manage affiliate marketing campaigns to maximize ROI.

Oversee social media marketing efforts ensuring consistent and engaging content across all platforms.

Develop and execute content marketing plans that align with the companys goals.

Manage email marketing campaigns including segmentation targeting and performance analysis.

Monitor and report on the effectiveness of online marketing initiatives.

Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Provide insights and recommendations based on data analysis to optimize marketing strategies.

Stay updated with the latest industry trends and best practices in digital marketing.

Utilize various analytics tools to measure and report on campaign performance.

Ensure all marketing activities comply with relevant regulations and guidelines.

Support the development of marketing materials and presentations as needed.

Qualifications

Possess a Bachelors degree in Marketing Business or a related field.

Have proven experience in Affiliate Marketing Social Media Marketing Content Marketing Email Marketing and Online Marketing.

Demonstrate strong analytical skills and the ability to interpret data to drive decision-making.

Exhibit excellent communication and interpersonal skills.

Show proficiency in using marketing analytics tools and software.

Display creativity and innovation in developing marketing strategies.

Have a strong understanding of digital marketing trends and best practices.

Certifications Required

Certified Digital Marketing Professional (CDMP) Google Analytics Certification

The Cognizant community
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.

• Cognizant is a global community with more than 350, 000 associates around the world.
• We don t just dream of a better way - we make it happen.
• We take care of our people, clients, company, communities and climate by doing what s right.
• We foster an innovative environment where you can build the career path that s right for you.

About us
Cognizant is one of the worlds leading professional services companies, transforming clients business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U. S. , Cognizant (a member of the NASDAQ-100 and one of Forbes World s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www. cognizant. com

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CareersNA2@cognizant. com with your request and contact information.

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